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«Best Practices for Webinars White Paper Best practices for webinars Creating effective web events with Adobe® Connect™ Ken Molay, president, ...»

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There are three opportunities to make a call to action, and you will find best results if you take advantage of all three. The first mention comes after your presentation and before an open Q&A session. You want to reach attendees who might leave during the questions. Repeat the action request at the end of your session, just before closing the meeting. And reinforce the call in your post-event emails to attendees.

Best Practices for Webinars White Paper Respond to priority attendees There is nothing more powerful than getting an immediate response to a question or request submitted during an online event. When planning your event, block out time on your calendar immediately afterwards to triage attendee communications. Look for substantive questions that indicate a real interest in your company or your subject matter. Note any requests for more information or a follow-up contact. Then get back to those people the same day if possible. If you have a team assigned to make follow-up calls or emails, tell them about the event ahead of time and have them block out time on their calendars for contact work after the event.

Block out time on your calendar immediately after the event to help ensure that you’ll have time to respond to follow-up tasks that day.

Distribute materials If you told attendees you would distribute copies of the presentation, reference information, or other collateral, have those files ready before your event, along with an email draft. Then send the materials immediately after your presentation to maximize their impact. Don’t wait until after the event to start preparing associated documents.

Adobe Connect gives you alternative methods for distributing content that can be even faster than email.

Within a meeting room you can upload files to a File Share pod. Attendees can select the documents they are interested in and download them to their computers during the session. You can also upload content ahead of the session to your account’s shared server and specify an access URL. You can then place the access URL in a Web Links pod, include it in a Chat pod or PowerPoint slide, or in postevent communications so attendees can view or download the material.

Choose a location for the event recording Determine where you will post your event recording ahead of time. If you have an existing web page that allows access to all your archived events, this is an easy address to identify for registrants and attendees. If you will be making a special URL for the recording, create a placeholder page ahead of time saying that the recording has not yet been published and asking visitors to return later. Then you can publicize the URL during your presentation and in immediate post-event follow-up communications.

Note: Adobe Connect recordings are stored on your account’s server. You can make these recordings publicly available via a unique URL. Optionally, you can move a recording to the Adobe Connect content library, and you can add additional tracking and reporting on use of the recording.

Another best practice is to predetermine where to post your webinar recording to eliminate the potential for errors or confusion as to where to find the recording later on.

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Build short URLs You can help attendees spread the word about your webinars to friends and coworkers by making your landing page, registration page, and archived recording URLs easy to remember and communicate. Register a domain just for this use. Many memorable domain names are available with.biz,.info, or.net suffixes. The cost can be as little as $10 per year. Just set the domain to automatically redirect to your actual, longer URL that holds the real information.

Contact no-shows Don’t forget to contact registrants who did not attend. Invite them to view the recording or register for another upcoming web seminar. A failure to attend usually does not indicate disinterest in the topic.

Analyze effectiveness Return to your initial statement of intent for your webinar and implement measurements to track your success.

Adobe Connect can assist your measurements by providing reports on cumulative polling results from your meeting, attendance, and content view rates. Look for trends over time to see the effect of your web seminars and compare these to other external metrics such as website visits, survey results, test scores, or sales lead qualifications. The specifics are different for different applications, but the underlying principal of measuring effectiveness is critical in refining your processes and content for future webinars.

Reviewing poll responses can be a great way to understand your audience and the overall effectiveness of your webinar.

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Adobe, the Adobe logo, Adobe Connect, and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

Adobe Systems Incorporated All other trademarks are the property of their respective owners..

345 Park Avenue San Jose, CA 95110-2704 © 2010 Adobe Systems Incorporated. All rights reserved. Printed in the USA.

USA 91043751 12/10

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