«Content Marketing How to Build an Audience that Builds Your Business CO N T E N T M A R K E T I N G : H O W TO B U I L D A N AU D I E N C E T H AT B ...»
If you have the chops to write content worth reading, and you have solid cornerstone content on your own site, you’re ready for prime time.
Guest posting puts you in front of a larger audience (or sometimes, just a new
audience). You can also do interviews, teleseminars, webinars, Q&A calls, or any other activity that puts you in front of more people.
Just remember to always send your new readers back to that high-quality content built on a site you control — whether that’s your blog or your email list.
The smartest guest bloggers build landing pages just for these new audiences, to give fresh readers a great first experience with the site.
9. Don’t go too long without making an offer.
If you’re content marketing, you can’t forget the marketing part.
If your content is supporting a business, make sure your audiences know exactly what that business is.
Well-crafted landing pages will explain your product or service to your audience in a way that makes it easy to buy. These landing pages will focus your prospect’s attention so he or she doesn’t skip around your site checking out all the goodies.
And they keep the “selling” in its own designated zone, away from your primary content.
You shouldn’t be afraid to sell, but you don’t need to be a used car salesman either.
Whatever your offer may be, make sure it’s something your audience actually wants (not just what you think would be cool) and that you’ve delivered a clear,
simple call to action.
10. Go to social media... once you’ve got something to talk about Do you notice how much “how to sell something on the Internet” advice starts with getting a zillion Twitter followers or Facebook likes?
That’s the kind of false shortcut that will kill your progress.
Social media audiences will start spreading the gospel about you as soon as you give them something worthwhile to talk about.
Don’t try to rush to Step 10 of the checklist when Step 3 is still giving you trouble.
Just like building the foundation of a beautiful house, if you do the steps in order, you’ll have something solid that will serve you for many, many years to come.
Ultimately, that should be your objective when you set out develop and execute a content marketing strategy.
Content marketing is not a short-term game plan for immediate gains. It is a proven, long-term strategy for building an audience that builds and sustains your business.
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