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«INTERVIEW SERIES How I’ve Made Thousands Off Of Craigslist. Without Really Trying Dear Student, I’m Michael Senoff, founder and CEO of ...»

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Michael: You know what? It might be. You never know. When you list your item, you can get an idea. You want to list it for a higher amount first.

Sometimes selling items and making the good money and the good profit takes time. So don’t expect that you’re going to put up this refrigerator and if I wanted $3000 for this refrigerator and I know that’s the going market, it may take two weeks or three weeks before I get the right buyer.

You have to be patient, and you have to keep relisting your item, because once that refrigerator goes up, there’s probably another 100 people throughout the next couple of days who are going to list appliances, and your listing is going to start scrolling down the page.

Craigslist gives you the opportunity to go into your account and to renew your listing with one click. So if you click on “Renew listing” it’ll put it back up on the top of the list. You have to go in every couple of days and renew your listings. You have to keep your listing in front of the people.

The item’s worth what someone’s willing to buy. If I list a refrigerator for three grand and I don’t get one call or one nibble in the next couple Listen to hours of free interviews, case studies and how to consultant training at 13 http://www.myfirsthmaclient.com For more interviews on marketing consulting go to http://www.HardToFindSeminars.com © MMXII JS&M Sales & Marketing, Inc. San Diego California -Tel. 858-274-7851 of weeks, then I may want to lower the price. There’ll be an example where I’ll talk about this with something that I’ve purchased, an awning, which I’ll tell you a little bit about in a story coming up.

Clayton: Those two weeks to generate, is that the time frame to work with for relisting?

Michael: Play it by ear. You can one week, two weeks, it’s up to you. If you have a place to store the item, or you partner with someone who has some space and these are larger items, as long as you own that item and you’ve got it secured in a safe location, you’re as good as gold. If you’re not in a situation where you absolutely have to sell it today or next week, be patient. Hold onto it. Relist it. Maybe change the headline on the ad.

–  –  –

You may have your phone number in there, you may say, “Text me anytime, 24/7,” you may have the four pictures that they allow you to put on and say, “I’ve got 10 more pictures including the model number, the condenser coil, the stand, the icebox,” because someone to see that. They would rather be in front of that refrigerator looking it over than looking online.

So when you list your item, you want as many pictures as you can supply them. You want to make it as close to the real experience that they’re actually physically in front of that refrigerator looking at it, touching the handle, opening it, feeling how cold it is, and if you can get that across in your advertisement, you’re going to have a better chance of getting the money you want.

You can say, “We’re a nonsmoking home, we’re a normal family, we’re in a neighborhood, we were the original owners, it’s still got the warranty is good for 60 days, it’s transferable,” those were big selling points, plus I saw his kitchen. It was a beautiful home in an area that we knew was a very well-to-do area. It was a million dollar home, and he didn’t explain his whole situation but my wife and I were able to figure out exactly what was going on.

Listen to hours of free interviews, case studies and how to consultant training at 14 http://www.myfirsthmaclient.com For more interviews on marketing consulting go to http://www.HardToFindSeminars.com © MMXII JS&M Sales & Marketing, Inc. San Diego California -Tel. 858-274-7851 There are foreclosures going on in every major city. There are people struggling who need to go into apartments because they’re going to be kicked out of their homes, and they’re selling their appliances when the days were good and the money was rolling in that they spent money on. They need cash. So they’re selling their Thermidore electric ranges and their refrigerators and their Aventia microwave ovens and their double ovens.

They’re selling their entire kitchens. They’re selling their cabinetry.

I’ve seen multiple entire kitchens available for sale on Craigslist for $0.10 on the dollar. If you had money and you secured a $60,000 kitchen with the cabinetry and the high end appliances and you had a place to put that. If you were patient and you did some marketing, you could resell that entire kitchen, the cabinetry, the appliances, and everything, to maybe a new homeowner who wants to upgrade. You can give them a kitchen for 50% off, and you could probably make $4000 or $5000 on the deal.

–  –  –

Clayton: A few more questions from me on this particular transaction.

Michael: Go ahead.

Clayton: One is a quick answer on renewal costs. What does it cost on Craigslist to list an item?

Michael: It doesn’t cost anything. It’s free.

Clayton: Okay, and the renewals are free, then, as well?

Michael: Yes. Free. It costs you nothing to list your ads.

Clayton: Okay, that’s good. I’ve been on Craigslist but I haven’t really done much with it.

Michael: Yes, that’s the great thing about it. It’s free to list ads and to put the pictures up.





Clayton: How about if you’re selling an item? Is there a cost when you sell?

Michael: No. It’s free to list it. They don’t take a piece of the action or anything.

Listen to hours of free interviews, case studies and how to consultant training at 15 http://www.myfirsthmaclient.com For more interviews on marketing consulting go to http://www.HardToFindSeminars.com © MMXII JS&M Sales & Marketing, Inc. San Diego California -Tel. 858-274-7851 Clayton: So then one thing you mentioned you’re allowed so much information on a Craigslist advertisement, and then providing additional information provides value to that person who’s interested in the item. Are you able to add audio or video to the Craigslist ad, or do you ever offer that through your e-mail to them?

Michael: I think there are ways to offer audio and video. I have not done that. I just use it a description and I say e-mail me back. Anyone who sees a Craigslist ad has the opportunity to e-mail the seller. So it’s going to be either through e-mail or you may say, “Give me a call on my cell, here’s my number”. You may list your phone number in the ad.

–  –  –

I had found some at a previous garage sale. So this was the second time I found these particular shelves. I said, “These four are two inches thick, they’re easy to put up. $50 for all four”. I listed the ad.

Probably in the next day I had someone who wanted them. The gentleman came with his dad. He gave me $50 and I made $40 on the deal. Just a quick buy and a quick sale.

Listen to hours of free interviews, case studies and how to consultant training at 16 http://www.myfirsthmaclient.com For more interviews on marketing consulting go to http://www.HardToFindSeminars.com © MMXII JS&M Sales & Marketing, Inc. San Diego California -Tel. 858-274-7851

–  –  –

Clayton: As a smaller item, how much time did you have in that from start to finish?

Michael: I probably didn’t have 30 minutes total into the whole deal.

Clayton: Okay.

Michael: Very simple. I mean, I have an iPhone, it has a camera. If you wanted to do this, I would recommend, get yourself an iPhone with a good camera so no matter where you are you’ve got a great camera with your phone. You can take a picture of the item, you can forward the image to yourself to e-mail. It’s very simple to get that image, download it, and to get it up onto the ad. If you just concentrate, and maybe you’ve acquired 5 or 10 things from garage sales on a Saturday that you want to try and sell, you should be able to photograph them, get all the listings up, within an hour and a half.

Clayton: Okay.

Michael: You just wait for the phone to ring or you wait for your e-mail box, someone saying hey, do you still have that item, and you just be patient. Eventually, not everything will sell, but if you’ve got the right item you’re going to know, because your phone’s going to ring and someone’s willing to give you money for it.

Cellphones. Keep your eye out for a cellphone. Even the older flip phones, you can go to garage sales and find cellphones and chargers that work. I’ve sold probably six or seven cellphones that I’ve picked up, maybe for free or $1 or $2, specific phones like Verizon or Sprint.

Listen to hours of free interviews, case studies and how to consultant training at 17 http://www.myfirsthmaclient.com For more interviews on marketing consulting go to http://www.HardToFindSeminars.com © MMXII JS&M Sales & Marketing, Inc. San Diego California -Tel. 858-274-7851

–  –  –

Clayton: Did you relist those phones on Craigslist or do you use eBay?

Michael: No, no. I listed – this is all Craigslist.

Clayton: Craigslist, okay.

Michael: Yeah, because eBay’s going to charge you for the listing. eBay costs money, Craigslist is free. You’re acquiring property local; eBay is more of a non-local buying platform. The thing about Craigslist, it’s local. So this is when you have physical property and people within your local area are looking. They’re going to have to come and pick it up, or you’re going to have to deliver it, or you’re going to have to have it delivered.

Listen to hours of free interviews, case studies and how to consultant training at 18 http://www.myfirsthmaclient.com For more interviews on marketing consulting go to http://www.HardToFindSeminars.com © MMXII JS&M Sales & Marketing, Inc. San Diego California -Tel. 858-274-7851 You’re usually meeting these people face-to-face. eBay, you’re advertising nationally, or internationally. Now, that’s good for certain items, collectibles and certainly anything to be shipped, but Craigslist is a local buying and selling exchange.

Clayton: Okay. Now in my particular situation, I live halfway between Omaha and Des Moines. Don’t think there’s a Craigslist area around Atlantic where I live. So I have to pretty much go with the cities.

Michael: Is it an hour each way? That is a challenge. So if you’re going to be doing stuff like this, probably don’t have time to mess with the little cellphone. You’ll have to go onto Craigslist and see what local areas are available. Let’s see. What state are you in?

Clayton: I’m in Iowa.

Michael: Ames, Cedar Rapids, Des Moines, Debuque, Fort Dodge, Iowa City, Mason City, Quad Cities, Sioux City, Southeast Iowa, Waterloo, or Cedar Falls? What’s the closest to you?

Clayton: Pretty much all of those are further away than Omaha or Des Moines.

Michael: Des Moines?

Clayton: I think Des Moines would probably be the closest.

Michael: That’s what, an hour and a half?

Clayton: An hour and 15 to the edge.

Michael: So if I type in cellphone for Des Moines, you’ve got listings. Let’s see what’s in the free section. Here’s a washer and dryer, 20 VHS movies, microfiber dining chair, one gallon of Vlasic whole kosher dill pickles, free M. Schultz company piano. Look at that gorgeous piano for free.

I have an upright piano that needs to go to a new home. We are getting a new house and don’t have room for it. Please come take it off my hands, exclamation point, exclamation point, exclamation point.

I need this off my hands soon. It would be a shame to have to destroy this versus somebody getting some enjoyment out of it.

Beautiful piano. If you could secure this, if you could find someone and maybe put an ad up on Craigslist, pick up and hold my piano for 30 days. You’d have to go research this piano, see if it’s got value. If Listen to hours of free interviews, case studies and how to consultant training at 19 http://www.myfirsthmaclient.com For more interviews on marketing consulting go to http://www.HardToFindSeminars.com © MMXII JS&M Sales & Marketing, Inc. San Diego California -Tel. 858-274-7851 you could acquire that and have that in your home right now, absolutely. That’s $200, $250. It may even be worth more than that.

Clayton: Okay. That’s in Des Moines?

Michael: Des Moines. Wicker chest, fixer-upper. That’s a nice looking wicker chest. Wicker is very expensive. People collect wicker. This is someone giving it away for free.

End of Part 1 Beginning of Part 2 Michael: Dodge Avenger oil pan and gasket, television 55-inch. There’s not a ton of listings, but there are listings. If you see something good, the goal is to get to it first before someone else does.

Clayton: Okay.

Michael: We were able to get those five tables because we called them right when that ad came out, and I went down and secured the item. So if you’re working and you want to build a business buying and selling, you may have to get a partner in Des Moines to work with you. Are you learning?

Clayton: Yes, I am. This has been interesting.

Michael: Good. Electronic technician. Wanted, an electronic technician who can help with two projects. I have a large, old-school Pioneer Elite rear projection big screen TV that keeps cutting out on me. I love this set and would like to know if you can diagnose and fix the problem.

Number two, I’m looking for help to diagnose and repair a set of amplified loud speakers, Phillips speakers. I can’t get any sound out of both speakers.

Now, here’s a secret. If you want people to give you free information to help you identify problems that you’re having with your air conditioning, with your heating, with your refrigerator, with your TV, with your speakers, with your anything, there are all kinds of experts out there. So I put this ad up. I needed help. I have this beautiful TV.

It was a $6000 rear projection TV. It’s in my home office here. It was my father-in-law’s, and there’s a problem with it.

Listen to hours of free interviews, case studies and how to consultant training at 20 http://www.myfirsthmaclient.com For more interviews on marketing consulting go to http://www.HardToFindSeminars.com © MMXII JS&M Sales & Marketing, Inc. San Diego California -Tel. 858-274-7851 It keeps cutting out on me, and we can’t figure out what the problem is.



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