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«COURSE STRUCTURE AND SYLLABUS (BASED ON UGC MODEL SYLLABUS) DEPARTMENT OF COMMERCE SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY DEPARTMENT OF COMMERCE ...»

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UNIT II: Cost of Capital: Meaning and significance of cost of capital: Calculation of cost of debt, preference capital, equity capital and retained earnings; Combined cost of capital (weighted);

Cost of equity and CAPM.Operating and Financial Leverage: Measurement of Leverages;

Effects of operating and financial leverage on profit; Analysing alternate financial plans;

Combined financial and operating leverage.

UNIT III: Capital Structure Theories: Traditional and M.M. hypotheses – without taxes and with taxes;

Determining capital structure in practice.

UNIT IV: Dividend Policies: Issues in dividend decisions, Walter’s model, Gordon’s model, M Hypothesis, dividend and uncertainty, relevance of dividend; Dividend policy in practice;

Forms of dividends; Stability in dividend policy; Corporate dividend behaviour.

UNIT V: Management of Working Capital: Meaning, significance and types of working capital;

Calculating operating cycle period and estimation of working capital requirements; Financing of working capital and norms of bank finance; Sources of working capital; Factoring services;

various committee reports on bank finance; Dimensions of working capital management.

Management of cash, receivables and inventory.

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1. Pandey, I.M: Financial Management, Vikas Publishing House, Delhi

2. Khan MY, Jain PK: Financial Management; Tata McGraw Hill, New Delhi

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1. Chandra, Prasanna: Financial Management, Tata Mc Graw Hill, Delhi 2010

2. Hampton, John: Financial Management, Vikas Publishing House, Delhi. 2006

3. Van Horne, J.C. and J.M Wachowicz Jr.: Fundamentals of Financial Management, Prentice – Hall, Delhi 2008

4. Briham & Ehrhardt: Financial Management- Text & Cases, CENGAGE Learning India (P) Ltd., New Delhi 2009

–  –  –

Objective: This subject aims at enabling the managers in different spheres to take wise managerial decisions in the areas like production, pricing, distribution and Marketing to benefit all the stake holders UNIT I: Nature and Scope of Managerial Economics: Objective of a firm; Economic theory and managerial theory; Managerial economist’s role and responsibilities; Fundamental economic concepts – incremental principle, opportunity cost principle, discounting principle equimarginal principle.

UNIT II: Demand Analysis: Individual and market demand functions; Law of demand, determinants of demand; Elasticity of demand- its meaning and importance; Price elasticity; income elasticity and cross elasticity; Using elasticity in managerial decisions.

UNIT III: Theory of Consumer Choice: Cardinal utility approach, indifference approach, revealed preference and theory of consumer choice under risk; Demand estimation for major consumer durable and non durable products; Demand forecasting techniques.

UNIT IV: Production Theory: Production function – production with one and two variable inputs; Stages of production; Economies of scale; Estimation of production function; Cost theory and estimation; Economic value analysis; Short and long run Cost functions – their nature, shape and inter – relationship; Law of variable proportions; Law of returns to scale - Pricing Practices: Methods of price determination in practice: Pricing of multiple products; Price discrimination; International price discrimination and dumping; Transfer pricing.

UNIT V: Price Determination under Different Market Conditions: Characteristics of different market structures; Price determination and firm’s equilibrium in short-run and long-run under perfect competition, monopolistic competition, oligopoly and monopoly.

Text Books Dean, Joel : Managerial Economics, Prentice Hall, Delhi.3rd edition 2008 1.

2. Varsheny RL and Maheshwari KL: Managerial Economics; Sultan Chand and Sons, New Delhi 19th edtion 2005

3. G.S. Gupta, Managerial Economics-TataMcGraw Hill Publishing Company, New Delhi 3rd edition 2008 Reference Books

1. Baumol, William J: Economic theory and Operations Analysis, Prentice Hall, London.

2. Baya, Michael R: Managerial Economics and Business Strategy, McGraw Hill Inc. New York.

3. Chopra, O.P: Managerial Economics, Tata McGraw Hill, Delhi.

4. Dholakia, R.H. and A.L.Oza: Micro Economics for Management Students, Oxford University Press, New Delhi.

5. Eaton, B.Curtis and Diane Faton; Micro Economics, Prentice Hall, New Jersey.

6. Gough, J. and S. Hill: Fundamentals of Managerial Economics, MacMillan London.

7. Haynes, W.W. V.L. Mote and S.Paul: Managerial Economics, Analysis and Cases, Prentice Hall, Delhi.

8. Petersen, H.Carig and W. Cris Lewis: Managerial Economics, Prentice Hall, Delhi.

9. Salvatore, Dominick: Managerial Economics in a Global Economy, McGraw Hill, New York.

10. Varian, H.R. International Microeconomics; A Modern Approach, East West Press, New Delhi.

11. Varsheny RL and Maheshwari KL: Managerial Economics; Sultan Chand and Sons, New Delhi,

12. Adhikary M. Business Economics, Excel Books, New Delhi.

13. G.S. Gupta Managerial Economics – Tata McGraw Hill Publishing Company, New Delhi MCOM 416 - DIRECT TAXES LAW AND PRACTICE

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Objective: To elaborate study on various recent provisions in Direct Tax Systems in India for applying real life situation UNIT I: Concept of Income - Concept of Tax, -- Residential Status, Income Tax Act 1961, Reforms of Direct tax, Tonnage Tax, Securities Transaction Tax, Banking Cash Transaction Tax, Commodities Transaction Tax, Direct Tax Code 2009.

UNIT II: Computation of Income – Salaries, House Property, Business or Profession, Capital Gains and Other Sources, Exempted Incomes, - Gross Total income, Deductions, total income, set off and carry forward of Lossses Relief and rebate.

UNIT III: Assessment – Individuals, Hindu Undivided Family, Partnership Firms and Companies.

UNIT IV: Tax Administration – Income Tax Authorities, Powers of Income Tax Authorities, Kinds of Assessment – Returns of Incomes.

UNIT V: Wealth Tax Act 1957 – Incidence of Tax – Net Wealth Assets – Deemed Assets Exempted Assets – Computation of Wealth Tax liability.

Text Books

1. V.K. Singhania and Kapil Singhania Direct Tax Law and Practice Taxmann Publication 45th Edition 2010

2. H.C. Mehrotra and S.P. Gopyal Income Tax Law and Accounts, Sahitya Bhawan Publications 5th editions 2010.

References Books:

1. Gaur and Narang Income Tax law and practices Kalyani Publication 38th edition 2010

2. Bhagawati Prasad direct tax law and Practice Wishwa Prakashan 5th edition 2009

3. Direct Tax Code Bill 2010 Taxmann Publication 2010

4. Wealth Tax Act and Securities Transaction Tax with Rules Taxmann Publication 37th edition 2010

5. Kaushal Kumar Agrawal Insightinto Income Tax Atlatic Publication 9th Edition 2007

–  –  –

Objective: To make students understand the role of marketing managers to plan implement and control marketing activities and managing the marketing mix UNIT I: Introduction: Concept, nature, scope and importance of marketing; Marketing concept and its evolution; Marketing mix; Strategic marketing planning – an overview. Issue and Developments in marketing: Social, ethical and legal aspects of marketing; Marketing of Services; International marketing; Green marketing; Cyber marketing; Relationship marketing and other developments in marketing.

UNIT II: Product Decisions: Concept of a product; Classification of products; major product decisions; product line and product mix; Branding; Packaging and labelling; Product life – cycle – strategic implications; New product development and consumer adoption process.

UNIT III: Pricing Decisions: Factors affecting price determination; Pricing policies and strategies;

Discounts and rebates.

UNIT IV: Distribution Channels and Physical Distribution Decisions; Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions;

Retailing and wholesaling.

UNIT V: Promotion Decisions: communication process; Promotion mix – advertising, personal selling, sales promotion publicity and public relations; Determining advertising budget;

Copy designing and its testing; Media selection; Advertising effectiveness; Sales Promotion – tools and techniques.

Text Books

1. Kotler, Philip: Marketing Management – Analysis, planning, implementation and control, Prentice Hall New Delhi.(laest edition)

2. Marketing: A Managerial Introduction: J.C. Gandhi, McGraw Hill Publications, latest edition

Reference Books:

Kotler, Philip and Gary Armstrong: Principles of Marketing, Prentice Hall, New Delhi. 12th edtion 1.

Majumdar, Rananuj; Product Management in India, Prentice hall, New Delhi.2nd edition 2006 2.

3. MC Carthym E. jenone and William D perreault Jr;Basic MARKETING; MANAGERIAL approach, Richard D.irwn, Homewood, llliois. Reprint 2009

4. Ramaswamy, V.S and namakumari,s; Marketing management, Macmillan India, New Delhi. 2009

5. Srinivasan, R;case studies in marketing; the Indian context, Prentice Hall, New Delhi 2010.

6. Stanton, William J. and charies futrell; fundamentals of marketing; McGraw hill publishing co., New York.1987

7. Still.Richard R,Edward W.Cundiff and Norman A.P Govoni Sales Management: Decisions, Strategies and cases, Prentice Hall, New Delhi. 5th edition 2007

8. Modern Marketing – Principles & Practice, Chandra Bose, Prentice Hall, New Delhi.

MCOM 418 - BUSINESS ENVIRONMENT

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Objective: As the environment in which an executive in taking business decisions are keep changing from time to time the Managers are expected to know about that he/she guess the situation and takes the wise Managerial decisions.

UNIT I Theoretical Framework of Business Environment: Concept, significance and nature of business environment; Elements of environment – internal and external; Changing dimensions of business environment; Techniques of environmental scanning and monitoring.

UNIT II: Economic Environment of Business: Significance and elements of economic environment;

Economic systems and business environment; Economic planning in India; Government policies – industrial policy, fiscal policy, monetary policy, EXIM policy; Public Sector and economic development; Development banks and their relevance to Indian business;

Economic reforms, liberalization and structural adjustment programmes.

UNIT IIII: Political and Legal Environment of Business: Critical elements of political environment;

Government and business; Changing dimensions of legal environment in India, Competition Act, FEMA and licensing policy;

UNIT IV Socio-Cultural Environment: Critical elements of socio-cultural environment; social institutions and systems; Social values and attitudes; Social groups; Middle class; Dualism in Indian society and problems of uneven income distribution; Emerging rural sector in India;

Indian business system; Social responsibility of business; consumerism in India, Consumer Protection Act..

UNITV International and Technological Environment: Multinational corporations; Foreign collaborations and Indian business; Non – resident Indians and corporate sector; International economic institutions – WTO, World Bank; IMF and their importance to India; Foreign trade policies; Impact of Rupee devaluation; Technological environment in India; Policy on research and development; Patent laws; Technology transfer.

Text Books

1. Francis Cherunila: Business Environment Himalaa Publishing House, Bombay..

2. Raj Agrawal and Parag Diwan, Business Environment: Excel Books, New Delhi

Reference Books:

1. Adhikary, M: Economic Environment of Business, Sultan Chand & Sons, New Delhi.

2. Ahluwalia. I.J: Industrial Growth in India, Oxford University Press, Delhi.

3. Alagh, Yoginder K: Indian Development Planning and Policy, Vikas Publication, New Delhi

4. Aswathappa,K.Legal Environment of Business, Himalaya Publication, New Delhi.

5. Chakravarty, S: Development Planning, Oxford University Press, Delhi.

6. Ghosh, Biswanath: Economic Environment of Business, Vikas Publication New Delhi Govt of India :

Survey, Various issues.

7. Ramaswamy, V.S. and Nama Kumari: Strategic Planning for Corporate Success, Macmillian, New Delhi.

8. Sengupta, N.K: Government and Business in India, Vikas Publication, New Delhi.

MCOM 300 - ACCOUNTING & FINANCAIAL ANALYSIS

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Objectives: The objective of this course is to enable the students from streams other than Commerce to understand accounting concepts, tools and techniques used for making financial analysis UNIT I: Financial Accounting – Meaning – Accounting Concepts and Conventions – Recording of Business Transactions – Double Entry System – Journal – Ledger – Trial Balance – Preparation of Final accounts.

–  –  –

UNIT III : Financial Analysis – Meaning of financial analysis – Need for Financial Analysis Horizontal and vertical analysis – Tools of financial analysis – Ratio Analysis – Computation and Interpretation of Ratios.

–  –  –

Text Books

1. Jain & Narang: Advanced Accounts Kalyani Publishers, Ludhiana

2. Maheswari S.N. Management Accounting and Financial Control, Sultan Chand& Sons, New Delhi Reference Books

1. Gupta R.L. and Radhaswamy M: Advanced Accounts, Vol 1 Sultan Chand & Sons New Delhi 2008.

2. Jain& Narang, cost Accounts,Kalyani publishers Ludhiana 2005

3. Sembla M.C. Gnewal T.s. and Sri Gupta Advanced Accounts, S.Chand & Co., New Delhi 2009.

–  –  –

Objective: This Subject aims at enlightening the financial and other managers about the financial infrastructure available and enables them to take wise and well imposed decisions to benefit the organization and other stake holders UNIT I: Introduction: Nature and role of financial system; Financial system and financial markets;



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