FREE ELECTRONIC LIBRARY - Dissertations, online materials

Pages:     | 1 ||


-- [ Page 2 ] --

The question remains however, who decides what is creative and what is not; and how do we measure the value of a new idea and therefore, how creative it is?

Is creativity individual or collective?

We began with a simple pragmatic definition of creativity, taken from Robinson (2011) stating that creativity is the process of generating original ideas that have value and took into consideration Csikszentmihalyi’s (2013: 27) concern that the value of these original ideas has to be judged by experts in the field and within the “domain which consists of a set of symbolic rules and procedures”. In Csikszentmihalyi’s view, the individual person is merely the third component of the creative system (the first being the domain and the second being the field). Robinson (2011) agrees that ”Creativity is about making connections and is usually driven more by collaboration than by solo efforts.” (Robinson, 2011: 211) Therefore, in a business curriculum, it seems fair to assume that creativity is collective rather than individual. An idea may seem highly original and valuable to the individual who generated it but in a business environment, the value of an idea is judged by those willing to buy it in some shape or form.

How important is the context in defining creativity?

An idea may be creative because it has value in one context, but in a different context, the same idea may have no value at all and therefore it would lack creativity (defined as a new idea that has value). For example, the price people are willing to pay for an idea, at any point in time, is an indication of its value, although the value may increase or decrease over time. So, the simple definition of creativity being the 6 process of generating original ideas that have value needs to be understood within the various dynamics of collaboration that create the context in which the idea emerges. An idea cannot be said to be of value unless someone, within a particular context in time, evaluates it as having value.

Summary A clear definition of the concept of creativity in a business context is necessary to enable teachers and students on vocational business studies courses to communicate more effectively, with a shared understanding of what is expected as an expression of creativity skills.

Although the most popular definitions of creativity include the concepts of originality and value, a systems thinking perspective takes a much broader view and defines creativity within a range of contextual factors including the characteristics and motivation of the creative person; the creative process, the creative product and the capacity of these elements to persuade the gatekeepers in our society to recognise the creativity. Csikszentmihalyi (2013) argues that if it is not recognised as being creative, can we really say that creativity occurred?

A definition of creativity based on the concepts of originality and value is a useful starting point. However, ‘what is original?’ and ‘what is valuable?’ are relative to the culture and context in which creativity is expressed. This paper has focused solely on one aspect within the definition of creativity; the creative person. There are various other aspects for example the creative process, the creative product and the capacity to persuade gatekeepers that must also be taken into consideration, in order to formulate a definition of creativity that is useful within a holistic, systems thinking way of seeing the world as proposed by Capra and Luisi (2014) References AMABILE, T. M. 1996. Creativity In Context: Update To The Social Psychology Of Creativity, New York, New York : Westview Press.

BANAJI, S. & BURN, A. 2010. The rhetorics of creativity : a literature review, Newcastle upon Tyne, Creativity, Culture and Education.

BARRON, F. 1969. Creative Person and Creative Process, UK, Holt, Rinehart and Winston, Inc.

CAPRA, F. & LUISI, P. L. 2014. The Systems View of Life: A Unifying Vision, UK, Cambridge University Press.

CHOE, I.-S. 2006. Creativity - A sudden rising star in Korea. In: KAUFMAN, J. C. & STERNBERG, R.

J. (eds.) The International Handbook of Creativity. Cambridge, UK: Cambridge University Press.

CSIKSZENTMIHALYI, M. 2013. Creativity: The psychology of discovery and invention, New York, HarperCollins.

DOWD, E. T. 1989. The Self and Creativity. In: GLOVER, J., RONNING, R. & REYNOLDS, C. (eds.) Handbook of Creativity. New York: Plenum Press.

–  –  –

GENOVARD, C., PRIETO, M. D., BERMEJO, M. R. & FERRANDIZ, C. 2006. History of Creativity in Spain. In: KAUFMAN, J. C. & STERNBERG, R. J. (eds.) The International Handbook of Creativity.

Cambridge, UK: Cambridge University Press.

HENNESSEY, B. 2004. The Social Psychology of Creativity: The Beginnings of a Multicultural Perspective. In: LAU, S., HUI, A. N. N. & NG, G., Y. C. (eds.) Creativity: When East meets West.

London: World Scientific Publishing Ltd.

KNELLER, G. F. 1965. The Art and Science of Creatvity, London, Holt, Rinehart and Winston.

LUBART, T. I. 1999. Creativity across cultures. In: STERNBERG, R. J. (ed.) Handbook of Creativity.

UK: Cambridge University Press.

MAHIL, J. 2013. The Complexity in Using Questions to Develop Creative Thinking Skills in Learners Doing BTEC Business Studies courses in Further Education Colleges. UK: Institute for Learning.

MAHIL, J. 2014. University of Birmingham Three Minute Thesis Final (2014): Jesvir Mahil.


MAHIL, J. 2016. The Seven Ps of Creativity [Online]. online: University for Life. Available:

http://jesvir.com/sevenpscreativity.jpg [Accessed 19 January 2016 2016].

MARTINDALE, C. 1989. Personality, Situation and Creativity. In: GLOVER, J., RONNING, R. & REYNOLDS, C. (eds.) Handbook of Creativity. New York: Plenum Press.


Creativity, Culture and Education. London: DCMS/DfES.

ROBINSON, K. 2007. Do schools kill creativity? In: ROBINSON, S. K. (ed.) TED Talks. YouTube.

ROBINSON, K. 2009. The Element: How finding your passion changes everything, New York, USA, Viking Penguin.

ROBINSON, K. 2011. Out of our minds, UK, Capstone Publishing Ltd.

STERNBERG, R. J. 2006. Introduction. In: KAUFMAN, J. C. & STERNBERG, R. J. (eds.) The International Handbook of Creativity. Cambridge, UK: Cambridge University Press.

STORR, A. 1972. The Dynamics of Creation, London, Secker and Warburg Ltd.

TARDIF, T. & STERNBERG, R. J. 1988. What do we know about creativity? In: STERNBERG, R. J.

(ed.) The nature of creativity. Cambridge: Cambridge University Press.

THOMAS, G. 2011. How to do your case study, London, UK, Sage Publications Ltd.


Biography Jesvir Mahil taught for over thirty years, in London, Spain, Italy and the USA, with a large proportion of this career being in Further Education Colleges in the UK, teaching on vocational business studies courses for 16 to 19 year olds. She has inspected over 30 Further Education Colleges and Training Providers as part of the official Ofsted inspection process. www.jesvir.com


Pages:     | 1 ||

Similar works:

«FOREIGN DIRECT INVESTMENT AND THE CZECH CORPORATE SECTOR: POTENTIAL RISKS TO FINANCIAL STABILITY 80 FOREIGN DIRECT INVESTMENT AND THE CZECH CORPORATE SECTOR: POTENTIAL RISKS TO FINANCIAL STABILITY Adam Geršl and Michal Hlaváček, CNB This article discusses the potential risks to price stability stemming from the influence of foreign direct investment on the economy. The analysis uses corporate data from a unique Deutsche Bundesbank database containing an almost complete sample of German...»

«Manning Innovation Award Preface Who is Thane Heins? Thane Heins is the President, CEO and Founder of Potential Difference Inc. (PDI). Thane left the restaurant business and joined the high tech industry in 1999 when he sold his successful Old Towne Hall Tea Room when he began becoming aware and concerned regarding issues of earth sustainability in the areas of energy, water and food. Thane has never considered himself to be an uninvolved “innocent” bystander and was a member of the Green...»

«Dedicated to Abbu for having faith in me Acknowledgments I sincerely thank my supervisor Professor Paul Johnson who was patient with me throughout the PhD process and provided me with invaluable guidance. I also thank all the people and institutions in Pakistan that helped me with data collection. Additionally, I thank the University of London for providing me with funds to conduct my fieldwork. My sincerest thanks to Professor Janet Hunter for her indispensable input. I also express my...»

«21 WPC Technical programme 13 June 2014 15:52 UTC Theme As the world population increases, access to affordable, safe and reliable sources of energy will be a key factor in promoting economic development and well-being for humankind. Oil and natural gas will continue to be the world’s leading energy resource for the foreseeable future. Meeting future demand in a sustainable and socially responsible manner will require massive investments, leading edge technologies, the highest skilled human...»

«Editors-in-chief: Aksel Kirch and Peeter Müürsepp Editors: András Inotai (Hungary), Joan Lofgren (Finland), Mait Talts, Vlad Vernygora (New Zealand) Editorial Board: András Inotai (Institute for World Economics of the Hungarian Academy of Sciences, Hungary, chairman of the board) Fernando Alonso (Universidad Complutense de Madrid, Spain) Üllas Ehrlich (Tallinn School of Economics and Business Administration, Tallinn University of Technology, Estonia) Ülo Ennuste (Institute for European...»

«Corruption, Political Connections, and Municipal Finance Alexander W. Butler University of Texas at Dallas Larry Fauver University of Tennessee Sandra Mortal University of Memphis We exploit unique features of the U.S. municipal bond underwriting market to assess how political integrity affects primary financial market outcomes. We show that state corruption and political connections have strong effects on several aspects of municipal bond sales and underwriting. Specifically, we find that...»

«IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 17, Issue 4.Ver. V (Apr. 2015), PP 43-49 www.iosrjournals.org Problems Faced By Micro, Small and Medium Enterprises – A Special Reference to Small Entrepreneurs in Visakhapatnam N. Aruna H.O.D Commerce Department Vignana Jyothi Institute of Arts & Sciences West Marredpally Telangana India Abstract: Small businesses often face a variety of problems related to their size. A frequent cause of...»

«Brem and Wolfram Journal of Innovation and Entrepreneurship 2014, 3:9 http://www.innovation-entrepreneurship.com/content/3/1/9 RESEARCH Open Access Research and development from the bottom up introduction of terminologies for new product development in emerging markets Alexander Brem* and Pierre Wolfram * Correspondence: Abstract brem@idee-innovation.de School of Business and Economics, This paper gives a comprehensive overview of the commonly used terms jugaad, frugal...»

«Simon Perry CURRICULUM VITAE Updated august 7th, 2014 Personal Details: Office: Home: The Institute of Criminology Even Shmuel 35/4 Jerusalem Faculty of Law The Hebrew University, 97230, Israel Jerusalem 91905, Israel Tel: 972-2-5867698 Tel: 972-2-5882502 Fax: 972-2-5881725 Mobile:972-52-7075009 E-mail me at: simon.perry@mail.huji.ac.il Education: 1994-2003: PhD Criminology, Faculty of Law, Hebrew University in Jerusalem. Thesis: The Heroin Market in Israel – The Economical Behavior of the...»

«· COMMON SENSE ECONOMICS The propensity to work, and not the propensity to spend, is the foundation of national income and wealth COMMON SENSE ECONOMICS by L. ALBERT HAHN ERRATUM Page 131, first line of the second paragraph should read: As inflation progresses, even the least inflationconscious Pp,ge 172, last line of the second paragraph should read: tious have to be liquidated. Over-speculation ends in df~flation. Page 198, fifth line should read: smaller part of total earnings was then...»

«Prospect Theory and Stock Returns: An Empirical Test Nicholas Barberis, Abhiroop Mukherjee, and Baolian Wang November 2014∗ Abstract We test the hypothesis that, when thinking about allocating money to a stock, investors mentally represent the stock by the distribution of its past returns and then evaluate this distribution in the way described by prospect theory. In a simple model of asset prices where some investors think in this way, a stock whose past return distribution has a high (low)...»

«ESPC Overview: Cash Flows, Scenarios, and Associated Diagrams for Energy Savings Performance Contracts T. Tetreault and S. Regenthal NREL is a national laboratory of the U.S. Department of Energy, Office of Energy Efficiency & Renewable Energy, operated by the Alliance for Sustainable Energy, LLC. Technical Report NREL/TP-7A30-51398 May 2011 Contract No. DE-AC36-08GO28308 ESPC Overview: Cash Flows, Scenarios, and Associated Diagrams for Energy Savings Performance Contracts T. Tetreault and S....»

<<  HOME   |    CONTACTS
2016 www.dissertation.xlibx.info - Dissertations, online materials

Materials of this site are available for review, all rights belong to their respective owners.
If you do not agree with the fact that your material is placed on this site, please, email us, we will within 1-2 business days delete him.