FREE ELECTRONIC LIBRARY - Dissertations, online materials

Pages:     | 1 |   ...   | 2 | 3 ||


-- [ Page 4 ] --

health, which relies on actual fat and calorie content and complex implicit associations (Chandon and Wansink 2007a; Finkelstein and Fishbach 2010), develops at a later age. Therefore, among older children, who process information in a more complex manner (e.g., John 1999) acquire information differently (e.g., Peracchio 1992), and might rely less on taste when making food decision due to higher self-control, we may find different results.

Marketing Implications To conclude, our findings contribute to the understanding of what affects young children’s motivation and consumption behavior, as well as how health-related marketing affects their behavior. Our work suggests that when encouraging children to eat healthy food, focusing on the health benefits may backfire. Emphasizing the taste benefits, assuming these are credible, or even not mentioning the benefits at all, is superior to emphasizing health benefits in terms of encouraging consumption and creating a positive experience. This conclusion is consistent with Reicks et al. (2012), who find that merely placing pictures of vegetables on school lunch trays, without any accompanying messages, increased consumption of vegetables.

Marketing food as healthy may still have a positive impact on consumption among children, by influencing parents (and other caregivers) to purchase and serve this food. Parents affect children’s food choices by making specific foods available, by acting as models for their children, and by adjusting their behavior in specific situations (e.g., Young, Fors, and Hayes 2004). To the extent that parents are convinced some food is healthy, they can play a crucial role in increasing their children’s consumption of the healthy food, by simply serving these food

–  –  –

Aydınoğlu, Nilufer, Z. and Aradhna Krishna (2011), “Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption,” Journal of Consumer

–  –  –

Balasubramanian, Siva K. and Catherine Cole (2002), “Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act,” Journal of Marketing, 66 (3), 112-27.

Birch, Leann L., Sheryl I. Zimmerman, and Honey Hind (1980), “The Influence of SocialAffective Context on the Formation of Children’s Food Preferences,” Child Development, 51 (3), 856-61.

Blosser, Betsy J. and Donald F. Roberts (1985), “Age Differences in Children’s Perceptions of Message Intent: Responses to TV News, Commercials, Educational Spots, and Public Service Announcements,” Communication Research, 12 (4), 455-84.

Borzekowski, Dina L.G. and Thomas N. Robinson (2001), “The 30-second Effect: An Experiment Revealing the Impact of Television Commercials on Food Preferences of Preschoolers,” Journal of the American Dietetic Association, 101 (1), 42-6.

Brownell, Kelly D. and Katherine B. Horgen (2004), Food Fight: The Inside Story of the Food

Industry, America’s Obesity Crisis, and What We Can Do About It, Chicago, IL:

–  –  –

Chandon, Pierre and Brian Wansink (2007a), “The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions,” Journal of Consumer Research, 34 (October), 301-14.

______ (2007b), “Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation,” Journal of Marketing Research, 44 (February), 84–99.

_____ (2012), “Does Food Marketing Need to Make us Fat? A Review and Solutions,” Nutrition

–  –  –

Choi, Jinhee and Ayelet Fishbach (2011), “Choice as an End versus a Means.” Journal of Marketing Research, 48, 544-554.

Coelho Do Vale, Rita, Rik Pieters, and Marcel Zeelenberg (2008), “Flying under the Radar:

Perverse Package Size Effects on Consumption Self‐Regulation,” Journal of Consumer Research, 35 (October), 380–90.

Cooke, Lucy J., Lucy C. Chambers, Elizabeth V. Añez, Helen A. Croker, David Boniface, Martin R. Yeomans, and Jane Wardle (2011), “Eating for Pleasure of Profit: The Effect of Incentives on Children’s Enjoyment of Vegetables,” Psychological Science, 22 (2), 190-96.

Crum, Alia J., William R. Corbin, Kelly. D. Brownell, and Peter Salovey (2011), “Mind Over Milkshakes: Mindsets, Not Just Nutrients, Determine Ghrelin Response,” Health

–  –  –

Deci, Edward L. (1971), “Effects of Externally Mediated Rewards on Intrinsic Motivation,” Journal of Personality and Social Psychology, 18 (1), 105-15.

Desrochers, Debra M. and Debra J. Holt (2007), “Children’s Exposure to Television Advertising:

Implications for Childhood Obesity,” Journal of Public Policy & Marketing, 26 (2), 182Dubois, David, Derek D. Rucker, and Adam D. Galinsky (2012), “Super Size Me: Product Size as a Signal of Status,” Journal of Consumer Research 38, 1047-62.

Egan Brad, Louisa C. and Daniel Diermeier (2012), “Culture, Development, and Zero-Sum Thought,” working paper, Bryn Mawr College, Bryn Mawr, PA 19010.

Finkelstein, Stacey R. and Ayelet Fichbach (2010), “When Healthy Food Makes You Hungry,” Journal of Consumer Research, 37 (October), 357-67.

Fishbach, Ayelet and Jinhee Choi (2012), “When Thinking About Goals Undermines Goal Pursuit,” Organizational Behavior and Human Decision Processes, 118 (1), 99-107.

Gibbs, Brian J. (1991), “The Self-Manipulation of Tastes: Experiments on Expedient Utility,” unpublished dissertation, Behavioral Science and Marketing Department, Booth School of Business, University of Chicago, Chicago, IL 60637.

Higgins, E. Tory and Yaacov Trope (1990), “Activity Engagement Theory: Implications of Multiply Identifiable Input for Intrinsic Motivation,” in Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2, ed. E. Tory Higgins and Richard M.

Sorrentino, New York, NY: Guilford Press, 229-64.

Hill, James O. and John C. Peters (1998), “Environmental Contributions to the Obesity

–  –  –

Irmak, Caglar, Beth Vallen, and Stefanie R. Robinson (2011), “The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption,” Journal of Consumer Research, 38 (August), 390-405.

John, Deborah R. (1999), “Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research,” Journal of Consumer Research, 26 (December), 182Kahkonen, Paivi and Hely Tuorila (1999), “Consumer Responses to Reduced and Regular Fat Content in Different Products: Effects of Gender, Involvement and Health Concern,” Food Quality and Preference, 10 (2), 83-91.

Kiesel, Kristin, Jill J. McCluskey, and Sofia B. Villas-Boas (2011), “Nutritional Labeling and Consumer Choices,” Annual Review of Resource Economics, 3, 141-58.

Lepper, Mark R., David Greene, and Richard E. Nisbett (1973), “Understanding Children’s Intrinsic Interest with Extrinsic Reward: A Test of the “Overjustification” Hypothesis,” Journal of Personality and Social Psychology, 28 (1), 129-37.

Levin, Stephen R., Thomas V. Petros, and Florence W. Petrella (1982), “Preschoolers’ Awareness of Television Advertising,” Child Development, 53 (4), 933-37.

Macklin, M. Carole and Karen A. Machleit (1990), “Measuring Preschool Children’s Attitude,” Marketing Letters, 1 (3), 253-65.

Martz, Denise M., Ellie T. Sturgis, and Sigrid B. Gustafson (1996), “Development and Preliminary Validation of the Cognitive Behavioral Dieting Scale,” International Journal

–  –  –

Miller, Dale. T. and Rachel Karniol (1976a), “The Role of Rewards in Externally and SelfImposed Delay of Gratification,” Journal of Personality and Social Psychology, 1976, 33, 594-600.

Miller, Dale T. and Rachel Karniol (1976b), “Coping Strategies and Attentional Mechanisms in Self-Imposed and Externally Imposed Delay Situations,” Journal of Personality and Social Psychology, 34, 310-16.

Mischel, Harriet N. and Walter M. Mischel (1983), “The Development of Children's Knowledge of Self-Control Strategies,” Child Development, 54, 603-19.

Mischel, Walter, Yuichi Shoda, and Monica L. Rodriguez (1989), “Delay of Gratification in Children,” Science, 244 (4907), 933–38 Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), “Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act,” Marketing

–  –  –

Peracchio, Laura A. (1990), “Designing Research to Reveal the Young Child’s Emerging Competence”, Psychology and Marketing, 7 (4), 257-276.

Peracchio, Laura A. (1992), “How Do Young Children Learn to Be Consumers? A Scriptprocessing Approach”, Journal of Consumer Research, 18 (March), 425-440.

Powell, Lisa M., Glen Szczypka, and Frank J. Chaloupka (2007), “Adolescent Exposure to Food

–  –  –

Preacher, Kristopher J. and Andrew F. Hayes (2004), “SPSS and SAS Procedures for Estimating Indirect Effects in Simple Mediation Models,” Behavior Research Methods, 36 (4), 717Provencher, Véronique, Janet Polivy, and C. Peter Herman (2008), “Perceived Healthiness of Food. If It's Healthy, You Can Eat More!” Appetite 52, 340–44.

Raghunathan, Rajagopal, Rebecca W. Naylor, and Wayne D. Hoyer (2006), “The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products,” Journal of Marketing, 70 (4), 170-84.

Reicks, Marla, Jospeh P. Redden, Traci Mann, Elton Mykerezi, and Zata Vickers (2012), “Photographs in Lunch Tray Compartments and Vegetable Consumption Among Children in Elementary School Cafeterias,” The Journal of the American Medical Association, 307 (8), 784-85.

Robinson, Thomas N., Melissa N. Saphir, Helena C. Kraemer, Ann Varady, and K. Farish Haydel (2001), “Effects of Reducing Television Viewing on Children’s Request for Toys: A Randomized Controlled Trial,” Developmental and Behavioral Pediatrics, 22 (3), 179-84.

Rossiter, John R. and Thomas S. Robertson (1974), “Children’s TV Commercials: Testing the Defenses,” Journal of Communication, 24 (Autumn), 137–44.

Ryan, Richard M. and Edward L. Deci (2000), “Self-determination Theory and the Facilitation of Intrinsic Motivation, Social Development, and Well-Being,” American Psychologist,

–  –  –

Shah, James Y. and Arie W. Kruglanski (2002), “Priming Against Your Will: How Accessible Alternatives Affect Goal Pursuit,” Journal of Experimental Social Psychology, 38 (4), 368-83.

Vartanian, Lenny R., Peter C. Herman, and Brian Wansink (2008), “Are We Aware of the External Factors That Influence Our Food Intake?” Health Psychology, 27 (5), 533-38.

Wansink, Brian and Pierre Chandon (2006), “Can “Low-Fat” Nutrition Labels Lead to Obesity?” Journal of Marketing Research, 43 (4), 605-17.

Wang, Youfa and May A. Beydoun (2007), “The Obesity Epidemic in the United States— Gender, Age, Socioeconomic, Racial/ Ethnic, and Geographic Characteristics: A Systematic Review and Meta-regression Analysis,” Epidemiologic Reviews, 29 (1), 6–28.

Ward, Andrew and Traci Mann (2000), “Don’t Mind If I Do: Disinhibited Eating under Cognitive Load,” Journal of Personality and Social Psychology, 78 (April), 753–63 Young, Elizabeth M., Stuart W. Fors, and David M. Hayes (2004), “Associations between Perceived Parent Behaviors and Middle School Student Fruit and Vegetable Consumption,” Journal of Nutrition Education and Behavior, 36 (2), 2-12.

Zhao, Xinshu, John G. Lynch, and Qimei Chen (2010), “Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis,” Journal of Consumer Research, 37 (August), 197

–  –  –

  Yummy condition This is Tara. Tara likes Today Tara ate the Tara thought the And she was happy to to eat a snack before ‘Wheat Thins crackers were yummy, play outside.

she goes out and play. Crackers’ for snack.

–  –  –

8.00 7.31 7.00 6.00 5.00 4.00 3.10 3.00 2.00 1.00

–  –  –

40% 35% 30% 20% 10%

–  –  –

* Children place a card with the picture of the Wheat Thins crackers on one of the empty boxes. If they think the crackers are similar to ice cream [onion], thus indicating liking [disliking], they place the crackers next to the ice cream [onion], or in the middle if they are not sure.

Pages:     | 1 |   ...   | 2 | 3 ||

Similar works:

«ab Global Economics Research Global UBS Investment Research London Global Economic Perspectives Euro break-up – the consequences: reprise 5 December 2011 The Euro should not exist (like this) www.ubs.com/economics Under the current structure and with the current membership, the Euro does not work. Either the current structure will have to change, or the current membership Stephane Deo will have to change. Economist Break-up is not a desirable option stephane.deo@ubs.com +44-20-7568 8924 We...»

«AN ANALYSIS OF ENTREPRENEURSHIP EDUCATION (BIRMINGHAM BUSINESS SCHOOL 2007-2009) by Zacharias Prodromou A thesis submitted to The University of Birmingham for the degree of Masters by Research (Marketing) Business School The University of Birmingham November 2009 University of Birmingham Research Archive e-theses repository This unpublished thesis/dissertation is copyright of the author and/or third parties. The intellectual property rights of the author or third parties in respect of this work...»

«Transcript Has Europe Solved the Euro Crisis? Megan Greene Chief Economist, Maverick Intelligence John Peet Europe Editor, The Economist; Author, Unhappy Union Stephen Pickford Senior Research Fellow, International Economics, Chatham House Chair: Anatole Kaletsky Columnist, Reuters 30 May 2014 The views expressed in this document are the sole responsibility of the speaker(s) and participants do not necessarily reflect the view of Chatham House, its staff, associates or Council. Chatham House is...»

«EMBARGOED UNTIL Friday, September 9, 2016 at 8:15 A.M. U.S. Eastern Time OR UPON DELIVERY “Exploring the Economy’s Progress and Outlook” Eric S. Rosengren President & Chief Executive Officer Federal Reserve Bank of Boston South Shore Chamber of Commerce Quincy, Massachusetts September 9, 2016 * EMBARGOED UNTIL Friday, September 9, 2016 at 8:15 A.M. Eastern Time OR UPON DELIVERY *   “Exploring the Economy’s Progress and Outlook” Eric S. Rosengren President & Chief Executive Officer...»

«Every profession is a conspiracy against the laity: Problems with the Knowledge Economy Kat Lord Humanities 6010 December 5, 2012 Introduction On October 1, 2010, George Phillip, the President of the State University of New York at Albany, announced the termination of its degree programs in Classics, French, Italian, Russian, and Theatre (Briere, 2010), sparking a flurry of organized protests and media commentary (Save Our SUNY, 2011; Fish, 2010; Feal, 2010) on the merit of the humanities...»

«Philippine Journal of Development Number 62, First Semester 2007 Volume XXXIV, Number 1 A Review of High School Economics in the Philippines: 1902–2005* LUISITO C. ABUEG** The economic world is a misty region. The first explorers used unaided vision. Mathematics was a lantern by which what was before dimly visible now looms up in firm, bold outlines. The old phantasmagoria disappear. We see better. We see further.-Irving Fisher (1892)1 ABSTRACT Economics is an important component of social...»

«A TAXONOMY OF INFRASTRUCTURE FINANCING TH TH IN EUROPE ON THE LONG RUN (12 -18 CC.) GIUSEPPE DE LUCA MARCELLA LORENZINI Working Paper n. 2013-03 Gennaio 2013 JEAN MONNET CHAIR Economics of European Integration DIPARTIMENTO DI ECONOMIA, MANAGEMENT E METODI QUANTITATIVI Via Conservatorio 7 20122 Milano tel. ++39 02 503 21501 (21522) fax ++39 02 503 21450 (21505) http://www.economia.unimi.it E Mail: dipeco@unimi.it XI Milan European Economic Workshop Università degli Studi di Milano, 22-23 giugno...»

«VI. Évfolyam 2. szám 2011. június Veres Viktória info.vveres@gmail.com ANTI MONEY LAUNDERING AND TERRORIST FINANCING IN PRACTICE WITH THE EYES OF AN ONLINE FINANCIAL BUSINESS Absztrakt Ez az írás egy EU tagállam, Ciprus példáján keresztül mutatja be a pénzmosás és a terrorizmus finanszírozása megelőzésére vonatkozó szabályozást. A szerző e szabályozás legfontosabb rendelkezéseit foglalja röviden össze egy gyakorlati példán keresztül: egy online pénzügyi...»

«PhD Program in Business Administration PhD THESIS WORK SUMMARY Strategic adaptation, ambidexterety, and competitiveness in Hungary between 1992 and 2010 by Roland Zsolt SZABÓ Supervisor: Prof. Károly Balaton, DSc Full professor in Strategic Management Budapest, 2010 Department of Strategic Management PhD THESIS WORK SUMMARY Strategic adaptation, ambidexterety, and competitiveness in Hungary between 1992 and 2010 Roland Zsolt SZABÓ Supervisor: Prof. Károly Balaton, DSc Full professor in...»

«DOCUMENT RESUME CE 061 940 ED 349 436 AUTHOR Rider-Hankins, Peg The Educational Process in Juvenile Correctional TITLE Schools. Review of the Research. American Bar Association, Chicago, Ill. Special INSTITUTION Committee on Youth Education for Citizenship. Office of Juvenile Justice and Delinquent Prevention SPONS AGENCY (Dept. of Justice), Washington, D.C. PUB DATE 31 Jan 92 CONTRACT 85-JS-CX-0003 NOTE 27p. PUB TYPE Information Analyses (070) EDRS PRICE MF01/PCO2 Plus Postage. DESCRIPTORS...»

«Revised: October 2, 2015 Adriel A. Hilton, Ph.D. www.adrielhilton.com Business Address Western Carolina University Killian 209G Cullowhee, North Carolina 28723 (828) 227-2115 (office) aahilton@wcu.edu (e-mail) EDUCATION Doctor of Philosophy Higher Education (Administration) Morgan State University, Baltimore, MD School of Education and Urban Studies Department of Advanced Studies, Leadership and Policy Dissertation Title: The Perceptions of Administrators Concerning the One Florida Initiative...»

«Summary of Benefits and Disclosure Form Small Business Group (2-50) WholeCare HMO Platinum Standard  Plan B7Z DELIVERING CHOICES When it comes to your health care, the best decisions are made with the best choices. Health Net of California, Inc. (Health Net) provides you with ways to help you receive the care you deserve. This Summary of Benefits and Disclosure Form (SB/DF) answers basic questions about this versatile plan. The coverage described in this SB/DF shall be consistent with the...»

<<  HOME   |    CONTACTS
2016 www.dissertation.xlibx.info - Dissertations, online materials

Materials of this site are available for review, all rights belong to their respective owners.
If you do not agree with the fact that your material is placed on this site, please, email us, we will within 1-2 business days delete him.