«Presented by Linda Gilbert Founder and CEO, EcoFocus Worldwide Founder and former President, HealthFocus International ...»
Steaks to Shakes
Protein on the Shopping List
Presented by Linda Gilbert
Founder and CEO, EcoFocus Worldwide
Founder and former President, HealthFocus International
© EcoFocus® Worldwide 2015 1
Protein is on the shopping list for many reasons. Protein’s virtues span a
range of benefits for shoppers that include daily wellness, weight
management, energy, satiety, muscle growth, strength, endurance, and more. Weight management tops the list.
25% of U.S. consumers say they have been eating more protein in the past year – About half (46%) are doing so for weight management Source: Mintel © EcoFocus® Worldwide 2015 2 Consumers are diversifying their protein choices and shopping beyond the meat case to find protein alternatives. The most popular alternatives
to meat protein among consumers today are:
• Nuts 64%
• Beans/lentils 63%
• Dairy/eggs 56%
• Rice/pasta/quinoa 50%
• Supplement bars and shakes 21% Source: Acosta © EcoFocus® Worldwide 2015 3 Low fat, low carb, and sugar free diets are losing popularity. Protein driven diets like Paleo are gaining interest, especially among Millennials.
The popularity of gluten-free, vegetarian, vegan, and allergen-free diets are also driving demand for protein.
60% 42% of Millennials believe of Millennials say it is a person can achieve their somewhat or very important necessary daily amount of to get more protein without meat** protein in their diet* Calorie counting/diet tracking apps, such as MyfitnessPal, help Millennials keep track of protein intake.
Source: *NPD, **Acosta © EcoFocus® Worldwide 2015 4 Cereal has been dropping off the shopping list as breakfast habits are changing. Protein enriched cereals have potential to re-energize the occasion. Special K Protein promises to satisfy hunger longer with 10g of protein, Quaker Protein instant oatmeal also delivers 10 g.
Cheerios protein offers 11g with milk.
Almost 50% of shoppers using protein shakes/bars use them as meal replacements at least one to two times per week. Millennials do so most often.
Proteins on the ingredient legend include organic grass-fed milk protein concentrate and organic whey protein concentrate Claims to build lean muscle, has only 3g net carbs, and be doctor developed.
SoTru Protein was formulated to provide an organic source of vegan protein blended from Rice, Amaranth, Quinoa and Medicinal Mushrooms.
Varieties include interesting and creative blends:
Butternut squash, pineapple, oats and beans Pumpkin, pomegranate, quinoa and Greek yogurt Purple carrot, blackberry, quinoa and Greek yogurt Sweet potato, blueberry, millet and Greek yogurt Kale, strawberry, amaranth and Greek yogurt Spinach, kiwi, barley and Greek yogurt
These vegan, plant-based, single serve beverages contain 6g of an innovative nutrient-dense, pea and sprouted brown rice protein that includes fiber, B vitamins and magnesium with only 140 calories and 4.5 grams of fat.
It contains a blend of organic pea protein concentrate and organic hemp protein powder, almonds, and flavored with spices like cinnamon, nutmeg and allspice.
There are 160 calories in a 12oz serving. The product is USDA Certified Organic, Non-GMO Project Verified, Vegan, Kosher certified, Dairyfree, Soy-free, and Gluten-free.
Hemp seeds are one of nature’s best sources for plant-based protein. Containing all of the essential amino acids the body needs, It is also a good source of fiber and iron. Has 6 g protein in 2 T.
The package suggests adding hemp protein powder to smoothies, shakes, yogurt, hot cereal, soups, granola bars, protein bars, pancakes, muffins, brownies, cakes and breads. Hemp protein can replace up to 25% of the flour in recipes.
Ingredients include almonds, pumpkin seeds, sunflower seeds, chicory fiber, and soy crisps made with soy protein isolate, tapioca starch, and salt.
The Asiago cheese variety is made with Lentil Protein, Whole Grain Corn Meal, Corn Meal, Pea Protein, Whole Grain Corn Flour, a Boulder Seven Whole Grain Flour blend containing Millet, Sorghum, Brown Rice, Whole Corn, Brown Teff, Quinoa, Amaranth, and Whole Grain Rice Flour.
A serving includes 47 chips with 120 Calories and 10g of Protein.
Ingredients include Almonds, pumpkin seeds, honey, non GMO glucose, pea crisp (made with pea protein isolate, rice flour, rice starch), hemp seeds, jalapeño chili, onion powder, garlic powder, smoked sea salt, sunflower lecithin. These bars are NonGMO, Gluten Free, Low Glycemic, No Whey, and No Soy. One 45g bar offers 10g of protein with 230 calories.
The ingredients in this vegan burger include Water, Textured Soy Flour, Cooked White Quinoa, Natural Flavors (Hydrolyzed Proteins, Barley Malt, Autolyzed Yeast, Molasses), Soy protein Concentrate, Soy Sauce (Water, Soybeans, Wheat, Salt), Tapioca Starch, Cellulose Gum, Soybean and Sunflower Oils, Dried Onions, Dried Garlic, and Caramel Color
These are not intended to be cooking ingredients, but are rather intended to sip warm as an energizing snack by the cup.
© EcoFocus® Worldwide 2015 33 EPIC’s EPIC Bites is a Line of jerky type snacks including Uncured Bacon Jerky Bites, Beef Cranberry & Sriracha Bites, Bison Bites, and Chicken Bites. The company is expanding with a Hunter + Gatherer trail mix line (“wholesome trail mix for omnivores”) that consists of a jerky and plant ingredient(s), plus this line of packaged bites. Made from grass fed and free range animal muscle meat, all EPIC Bites are Paleo Friendly, Gluten Free, and Soy Free.
© EcoFocus® Worldwide 2015 34 In the supplement aisle, shoppers can find a proliferation of products offering many types of proteins and combinations. Jarrow Formulas Greek Yogurtein is a protein and fiber supplement to mix in “your favorite beverages”. It combines Greek Yogurt with micellar casein proteins and dietary fibers.
It is a (lacto) vegetarian protein, and rich in calcium. The product claims that the inclusion of quick-digesting (whey) and slow-digesting (micellar casein) proteins provide added support for sustained energy levels and muscle replenishment. It is sweetened with Lo Han Guo or monk fruit and stevia. It has 15g of protein and 8g of fiber with 160 calories per serving.
The product contains non-heated whey protein with the website noting, “The best way to ruin your Whey is by adding heat to this powerful building block”
Collagen supplements are on the US market now, could candy or beer be next? Check out the candy aisle in Japan where gummy candy from Meiji contains at least 2400mg of collagen for skin beauty.
Suntory has introduced a collagen-infused beer to Japan that promises to make the drinker more beautiful. Precious contains 5% alcohol and 2g of collagen. Consuming a couple cans puts the brew's collagen content roughly in line with many other supplements promoted for better hair, skin and nails.