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Sallot, L., Lyon, L., Acosta-Alzuru, C., & Jones, K. (2003). From aardvark to zebra: A new millennium analysis of theory development in public relations academic journals. Journal of Public Relations Research, 15, 27-90.

Satellite teleconference showcases RPRC’s professionalism, both in P.R. and technology (1990). RPRC Counselor, Summer, 6.

Sax, L.J., Gilmartin, S.K., & Bryant, A.N. (2003). Assessing response rates and nonresponse bias in Web and paper surveys. Research in Higher Education, 44:4, 409-432.

Seitel, F.P. (2001). The practice of public relations (8th ed.). Upper Saddle River, NJ:

Prentice Hall Inc.

Sha, B-L. (1999, June). Symmetry and conservation: Applying Noether’s Theorem to public relations. Paper presented to the Second International Interdisciplinary Public Relations Research Conference, College Park, MD.

Sha, B-L. (2005, August). The death of the models: A meta-analysis of modern dimensions of public relations. Paper presented at the Association for Education in Journalism and Mass Communication annual convention, San Antonio, TX.

Sills, S.J. & Song, C. (2002). Innovations in survey research: An application of Webbased surveys. Social Science Computer Review, 20:1, 22-30.

Sisson, D.A., & Stocker, H.R. (1989). Analyzing and interpreting Likert-type survey data. The Delta Pi Epsilon Journal, 31:2, 81-85.

Spilka, B., Hood, R.W., Hundsberger, B., & Gorsuch, R. (2003). The psychology of religion (3rd ed.). New York: The Guilford Press.

Sproule, J.M. (1997). Propaganda and democracy. Cambridge, UK: Cambridge University Press.

Stark, R. (1983). Religious economies: A new perspective. Paper delivered at Conference on New Directions in Religious Research, University of Lethbridge.

Stark, R. (1985). From church-sect to religious economies. In P.E. Hammond (Ed.), The sacred in the post-secular age (pp. 301-343). New York: Paragon.

Stark, R., & Bainbridge, W.S. (1979). Of churches, sects and cults: Preliminary concepts on a theory of religious movements, Journal for the Scientific Study of Religion, 18:2, 117-133.

Stark, R., & Bainbridge, W.S. (1980). Towards a theory of religion: Religious commitment, Journal for the Scientific Study of Religion, 19:2, 114-128.

Stark, R., & Bainbridge, W.S. (1985). The future of religion. Berkley, CA: University of California Press.

Stark, R., & Finke, R. (2000). Acts of faith: Explaining the human side of religion.

Berkeley, CA: University of California Press.

Stelzle, C. (1908). Principles of successful church advertising. New York: Fleming H.

Revell Co.

Stoody, R. (1959). A handbook of church public relations. New York: Abingdon Press.

Struchen, S.W. (1998). Much to do, celebrate. RPRC Counselor, Fall, 2.

Swatos, W.H. Jr. (1979). Into Denominationalism. Storrs, CT: Society for the Scientific Study of Religion.

Swatos, W.H. Jr. (1981). Church-sect and cult. Sociological Analysis, 42, 17-26.

Swatos, W.H. Jr. (1998). Church-sect theory. In W.H. Swatos Jr. (Ed.), Encyclopedia of religion and society (pp. 89-93). Lanham, MD: AltaMira Press.

Tilson, D.J. (2001). Religious tourism, public relations and church-state partnerships.

Public Relations Quarterly, 46:3, 35-39.

Tilson, D.J. (2004). Strategic communication: Promoting your faith community in good faith. In J.R. Peck (Ed.), Speaking faith: The essential handbook for religion communicators (pp. 83-111) (7th ed.). Dallas: UMR Communications Inc.

Tilson, D.J. (2006). Public relations. In D.A. Stout (Ed.), Encyclopedia of religion, communication and media (pp. 362-366). New York: Routledge.

Troeltsch, E. (1931). The social teachings of the Christian churches. New York: The Macmillan Co.

Twenty-six named DeRose/Hinkhouse Award winners (1981). RPRC Counselor, Spring, 6.

Twitchell, J.B. (2000). Twenty ads that shook the world: The century’s most groundbreaking advertising and how it changed us all. New York: Three Rivers Press.

Twitchell, J.B. (2007). Shopping for God: How Christianity went from in your heart to in your face. New York: Simon & Schuster.

Tye, L. (1998). The father of spin: Edward Bernays & the birth of public relations. New York: Henry Holt and Co.

Universal credential could help lift PR stature (1993). RPRC Counselor, Spring, 8.

Weber, M. (1922/1993). The sociology of religion. Boston: Beacon Press.

Weber, M. (1949). The methodology of the social sciences. Glencoe, IL: Free Press.

Wilbur, M.C. (1969). The ‘what’ and ‘why’ of church public relations. In J.C. Suggs (Ed.), Handbook on church public relations (pp. 1-4). New York: Religious Public Relations Council Inc.

Wilbur, M.C. (1982). The art of public relations. In C. DeVries (Ed.), Religious public relations handbook (pp. 1-4). New York: Religious Public Relations Council Inc.

Wilbur one of world’s “top 40” (1984). RPRC Counselor, Summer, 1.

Wilson, B. (1959). An analysis of sect development. American Sociological Review, 24, 3-15.

Wilson, B. (1973). Magic and the millennium. New York: Harper.

Wilsox, D.L., & Cameron, G.T. (2005). Public relations strategies and tactics (7th ed.).

New York: HarperCollins College Publishers.

Wuthnow, R. (1988). The Restructuring of American Religion. Princeton, NJ: Princeton University Press.

Yinger, J.M. (1946). Religion and the struggle for power. Durham, NC: Duke University Press.

Yinger, J.M. (1970). The scientific study of religion. New York: Macmillan.

–  –  –

Douglas Farber Cannon was born in Florida. After graduating from Upper Arlington (Ohio) High School in 1972, he attended The Ohio State University on an Army ROTC scholarship. He graduated in 1975 with a Bachelor of Arts in Journalism degree summa cum laude and was commissioned a second lieutenant in the U.S. Army. He delayed beginning active duty for one year. He completed a Master of Arts degree in journalism at The Ohio State University in 1976. He worked as a reporter for The Times-Leader in Martins Ferry, Ohio, until starting active duty at Fort Knox, Kentucky, in 1977. Over the next 26 years he served as an armor and public affairs officer in the Regular Army, Texas Army National Guard and U.S. Army Reserve. He graduated from the Armor Officer Basic Course in 1977, Information Officer Course in 1977, Armor Officer Advanced Course in 1983 and Command and General Staff College in 1989. He retired from the U.S. Army Reserve as a lieutenant colonel in 2003. After his initial active duty tour, he was publisher of The Sellersburg (Indiana) Star, an assistant professor of journalism at the University of Kentucky and an assistant professor of mass communications at Eastern Kentucky University. In 1984 he began working as a communicator for The United Methodist Church. He filled various administrative and executive communications positions for United Methodist agencies in Dallas and San Antonio, Texas, through May

2008. He entered the School of Graduate Studies at The University of Texas at Austin in August 2003.

Permanent Address: 203 Kendall Pointe Drive, Fair Oaks Ranch, Texas 78015

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