FREE ELECTRONIC LIBRARY - Dissertations, online materials

Pages:     | 1 |   ...   | 112 | 113 || 115 | 116 |   ...   | 175 |

«13TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE “Ethical Issues for Public Relations Practice in a Multicultural World” Holiday Inn ...»

-- [ Page 114 ] --

Additionally, this study identifies and describes the new types of blogger publics, which theoretically advances the research on the segmentation and identification of publics. This proposed model suggests that bloggers’ journalistic behavior activate issues in the blogosphere. At the same time, this model emphasizes that even if journalistic communication over the blogosphere facilitates the issue activation, it varies depending on bloggers psychological competence and issue involvement. Particularly, this study integrates the numerous communication activities that constitute issue activation with the concept of journalistic behavior. This concept maintains that even if journalism studies have argued that blogging can result in the formation of new journalism (Blood, 2002a; Gillmor, 2004; Kerbel & Bloom, 2005), individual blogger’s level of journalistic behavior is a crucial yardstick for judging whether bloggers are influential key publics to organizations. This means that unless bloggers behave journalistically, they are merely equal to private online diary users. In addition, the blog self-efficacy concept has value because it circumscribes bloggers’ journalistic behaviors. These new criteria for segmenting blogger publics – blog self-efficacy and journalistic behavior – are useful in understanding how members of blogger 609 publics perceive choices about their possible courses of action, and how they view communicative constraints. Under constraint, some bloggers do blog more on issues, such as the war situation, while other bloggers don’t. These call for extensive naturalistic inquiry to uncover which conditions and factors accelerate the level of blog self-efficacy and journalistic behavior.

In practical terms, this proposed model may help public relations practitioners to discern the dominant publics in the blog context for a focal organization. In specific, the BPS model offers the practitioners useful tools to investigate the journalistic practices of blogger publics. Analyzing the journalistic practices of blogger publics is more proactive than waiting for a group to dispute issues relevant to an organization, which opens greater opportunities for public relations to develop relationships with potential target blogger publics. To deal effectively with an issue in the blogosphere, practitioners need to develop an understanding of both the strength of journalistic behavior and the state of blogger publics in which a particular issue evolves. The practitioners should also keep in mind that diverse journalistic communications of blogger publics are available worldwide and facilitate active blogger publics’ abilities to influence others, mobilize people to action, and create new issues and publics. Moreover, public relations practitioners must understand which blogging patterns activate issues, and try to develop positive relationships with the key blogger publics at ordinary times.

These findings also have limitations. First, the proposed model should be verified in diverse issues and cultural contexts. This study is conducted regarding one issue, the food security problem in Korea, and may thus pose limitations for interpreting the emergence of blogger public types in general. Additionally, the method of online sampling may not be representative of other blogger populations. However, it is rarely possible to sample systematically given there are no lists for blog populations; replication studies for this model are thus needed. Second, in addition to the variables of the BPS model, there are several candidate variables. For instance, levels of knowledge on issues may relate to other specific blogger publics, and valence of hostility or goodwill of publics to an organization will classify bloggers in detail. Because some publics could be either supportive of or hostile to the current organizational stance, they would also be different in journalistic communication patterns in problem solving. These can be future research topics in line with the research program to find ‘to whom’ the blog- related public relations practices should be directed.



Andrews, P. (2003). Is Blogging Journalism? Nieman Reports, 57(3), 63-64.

Asaravala, A. (2004, March 5). Warning: Blogs Can Be Infectious Wired News. Retrieved from http://www.wired.com/culture/lifestyle/news/2004/03/62537 Atwood, L. E., & Major, A. M. (1991). Applying Situational Communication Theory to an International Political Problem: Two Studies. Journalism Quarterly, 68(1/2), 200-210.

Bandura, A. (1997). Self-efficacy: The exercise of control. New York: W.H. Freeman.

Bar-Ilan, J. (2005). Information hub blogs. Journal of Information Science, 31(4), 297-307.

Blood, R. (2002a). We've Got Blog: How Weblogs Are Changing Our Culture. MA: Perseus Publishing.

Blood, R. (2002b). The weblog handbook: practical advice on creating and maintaining your blog. Cambridge, MA: Perseus Publishing.

Blood, R. (2004). A Few Thoughts on Journalism and What Can Weblogs Do About It Retrieved November 5, 2009, from http://www.rebeccablood.net/essays/what_is_journalism.html Blumer, H. (1966). The mass, the public and public opinion In B. Berelson & M. Janowitz (Eds.), Reader in public opinion and communication (2nd ed., pp. 45-50). New York Free Press.

Bowman, S., & Willis, C. (2005). The Future Is Here, But Do News Media Companies See It?

Nieman Reports, 59(4), 5-9.

Branigan, T. (2008, December 2). Chinese figures show fivefold rise in babies sick from contaminated milk, Guardian. Retrieved from http://www.guardian.co.uk/world/2008/dec/02/china Carlson, M. (2007). Blogs and Journalistic Authority. Journalism Studies, 8(2), 264-279.

Compeau, D. R., & Higgins, C. A. (1995). Computer Self-Efficacy: Development of a Measure and Initial Test. MIS Quarterly, 19(2), 189-211.

Cooper, S. D. (2006). Watching the watchdog: Bloggers as the Fifth Estate. Spokane, WA:

Marquette Books.

Cozier, Z. R., & Witmer, D. F. (2001). The development of a structuration analysis of new publics in an electronic environment. In R. L. Heath (Ed.), Handbook of public relations (pp.

615-623). Thousand Oaks, CA: Sage.

Delwiche, A. (2005). Agenda-setting, opinion leadership, and the world of Web logs. First Monday Retrieved November, 3, 2009, from Dewey, J. (1927). The public and its problems. Chicago: Swallow Press.

Domingo, D., & Heinonen, A. (2008). Weblogs and Journalism: A Typology to Explore the Blurring Boundaries. NORDICOM Review, 29(1), 3-15.

Eachus, P., & Cassidy, S. (2006). Development of the Web Users Self-Efficacy Scale. Issues in Informing Science and Information Technology, 3, 199-209.

Eastin, M. S., & LaRose, R. (2000). Internet Self-Efficacy and the Psychology of the Digital Divide. Journal of Computer Mediated Communication, 6(1). Retrieved from http://jcmc.indiana.edu/vol6/issue1/eastin.html Edelman, & Intelliseek. (2005, July 14, 2009). Trust "MEedia": How real people are finally being heard, from http://www.edelman.com/image/insights/content/ISwp_TrustMEdia_FINAL.pdf 611 Farrell, H., & Drezner, D. W. (2008). The power and politics of blogs Public Choice, 134(1), 15Flynn, N. (2006). Blog rules: a business guide to managing policy, public relations, and legal issues. New York: AMACOM, American Management Association.

Gillmor, D. (2004). We the Media Grassroots Journalism hy the People, for the People.

Sebastopol, CA: O'Reilly Press.

Glaser, M. (2002). Trent Lot Gets Bloggered. Online Journalism Review Retrieved Jaunuary 2, 2010, from http://www.ojr.org/ojr/glaser/p1040145065.php Grunig, E. J., & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart and Winston.

Grunig, J. E. (1983). Communication Behaviors and Attitudes of Environmental Publics: Two Studies. Journalism Monographs, 81, 9-16.

Grunig, J. E. (1989). Sierra Club Study Shows Who Become Activists. Public Relations Review, 15(3), 3.

Grunig, J. E., and Childers, L. (1988). Reconstruction of a situational theory of communication:

Internal and external concepts as identifiers of publics for AIDS. Paper presented at the meeting of the communication theory and methodology division, Association for Education in journalism and mass communication, Portland, OR.

Grunig, J. E., & Repper, F. C. (1992). Strategic management, publics, and issues. In J. E. Grunig, D. M. Dozier, W. P. Ehling, L. A. Grunig, F. C. Repper & J. White (Eds.), Excellence in Public Relations and Communication Management (pp. 117-157). Hillsdale, NJ: Lawrence Erlbaum..

Grunig, J. F. (1978). Defining Publics in Public Relations: The Case of a Suburban Hospital.

Journalism Quarterly, 55(1), 109-124.

Haas, T. (2005). From “Public Journalism” to the “Public's Journalism”? Rhetoric and reality in the discourse on weblogs. Journalism Studies, 6(3), 387-396.

Hamilton, P. K. (1992). Grunig's Situational Theory: A Replication, Application, and Extension.

Journal of Public Relations Research, 4(3), 123-149.

Herring, S. C., Scheidt, L. A., Wright, E., & Bonus, S. (2005). Weblogs as a bridging genre.

Information Technology & People, 18(2), 142-171.

Hewitt, H. (2005). Blog: understanding the information reformation that's changing your world.

Nashville, Tennessee: Thomas Nelson.

Kaid, L. L., McKinney, M. S., & Tedesco, J. C. (2007). Introduction: Political Information Efficacy and Young Voters. American Behavioral Scientist, 50(9), 1093-1111.

Kaye, B. K. (2006). Blog Use Motivations: an Exploratory Study. In M. Tremayne (Ed.), Blogging, Citizenship, and the Future of Media (pp. 127-148). London: Routledge.

Kent, M. L. (2008). Critical analysis of blogging in public relations. Public Relations Review, 34, 32-40.

Kerbel, M. R., & Bloom, J. D. (2005). Blog for America and Civic Involvement. Harvard International Journal of Press/Politics, 10(4), 3-27.

Kim, J.-N., Ni, L., & Sha, B.-L. (2008). Breaking down the stakeholder environment:

Explicating approaches to the segmentation of publics for public relations research.

Journalism & Mass Communication Quarterly, 85(4), 751-768.

Kim, J. N., Downie, M., & Stefano, H. (2005). Resolving Multicollinearity in Situational Theory of Publics: Conceptual Explication of Problem Recognition. Paper presented at the 8th International Public Relation Research Conference, Miami, FL.

612 Knight, A. (2008). Who Is a Journalist? Journalism Studies, 9(1), 117-131.

Krishnamurthy, S. (2002). The Multidimensionality of Blog Conversations: The Virtual Enactment of September 11. Paper presented at the Internet Research 3.0., Maastricht, The Netherlands.

Lowery, W. (2006). Mapping the journalism-blogging relationship. Journalism, 7(4), 477-500.

Major, A. M. (1998). The utility of situational theory of publics for assessing public response to a disaster prediction. Public Relations Review, 24(4), 489.

Marlow, C. (2004). Audience, structure and authority in the Weblog community. Paper presented at the 54th Annual Conference of the International Communication Association, New Orleans, LA.

Matheson, D. (2004). Weblogs and the epistemology of the news: some trends in online journalism. New media & society, 6(4), 443-468.

McDonald, R. P., & Ho, M.-H. R. (2002). Principles and Practice in Reporting Structural Equation Analyses, Psychological Methods, 7(1), 64-82.

Ni, L., & Kim, J.-N. (2009). Classifying Publics: Communication Behaviors and ProblemSolving Characteristics in Controversial Issues. International Journal of Strategic Communication, 3, 1-25.

Osterlind, S. J. (1988). Constructing Test Items: Multiple-Choice, Constructed- Response, Performance, and Other Formats (2 ed.). Boston: Kluwer Academic Publisher.

Postmes, T., & Brunsting, S. (2002). Collective action in the age of internet: Mass communication and online mobilization. Social Science Computer Review, 20(3), 290-301.

Qian, H., & Scott, C. R. (2007). Anonymity and Self-Disclosure on Weblogs. Journal of Computer-Mediated Communication, 12(4), 1428-1451.

Regan, T. (2003). Weblogs Threaten and Inform Traditional Journalism Blogs 'challenge conventional notions of who is a journalist and what journalism is'. Nieman Reports, 57(3), 68-70.

Rosen, J. (2005). Bloggers vs. Journalists is Over Retrieved November, 5, 2009, from http://journalism.nyu.edu/pubzone/weblogs/pressthink/2005/01/21/berk_essy.html Scoble, R., & Israel, S. (2006). Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers. Hoboken, New Jersey: John Wiley & Sons.

Seltzer, T., & Mitrook, M. A. (2007). The dialogic potential of weblogs in relationship building.

Public Relations Review, 33, 227-229.

Sha, B.-L. (2006). Cultural Identity in the Segmentation of Publics: An Emerging Theory of Intercultural Public Relations. Journal of Public Relations Research, 18, 45-65.

Siapera, E. (2008). The political subject of blogs. Information Polity: The International Journal of Government & Democracy in the Information Age, 13, 51-63.

Slater, M. D., Chipman, H., Auld, G., Keefe, T., & Kendall, P. (Writers). (1992). Information Processing and Situational Theory: A Cognitive Response Analysis, Journal of Public Relations Research: Lawrence Erlbaum Associates.

Smolkin, R. (2004). The Expanding Blogosphere. American Journalism Review, 26(3), 38-43.

Sriramesh, K., Moghan, S., & Wei, K. D. L. (2007). The Situational Theory of Publics in a Different Cultural Setting: Consumer Publics in Singapore. Journal of Public Relations Research, 19(4), 307-332.

Sweetser, K. D., & Metzgar, E. (Writers). (2007). Communicating during crisis: Use of blogs as a relationship management tool, Public Relations Review.

613 Thelwall, M., & Hellsten, I. (2006). The BBC, Daily Telegraph and Wikinews timelines of the terrorist attacks of 7th July 2006 in London: a comparison with contemporary discussions.

Information Research, 12(1), 11-11.

Trammell, K. D., & Keshelashvili, A. (2005). Examining the New Influencers: A SelfPresentation Study of a-List Blogs. Journalism & Mass Communication Quarterly, 82(4), 968-982.

Usborne, D. (2004). Bloggers Rewrite Political Opinion. (January 8, 2010). Retrieved from http://seattlepi.nwsource.com/opinion/197701_blog02.html.

Vishwanath, A. (2007). Information Search Efficacy: A new measure and its initial tests.

Communication Research Reports, 24(3), 195-203.

Pages:     | 1 |   ...   | 112 | 113 || 115 | 116 |   ...   | 175 |

Similar works:

«THE PROPHETS AND THE PROMISE BY WILLIS JUDSON BEECHER 1905 by Thomas Y. Crowell, New York. Digitized by Ted Hildebrandt: Gordon College 2005 PREFACE IN part the Stone lectures as delivered were a selection from the materials of this volume, and in part the volume is an expansion of the lectures. It is a product of studies, accumulating during many years, rather than a predirected discussion of a subject, but I hope that it will not be found deficient in logical coherence. The presentation it...»

«2013 年第二季度三大索引网络版收录我校论文情况 2013 年第二季度三大索引网络版共收录西北工业大学论文 986 篇,其中 SCI 收录 262 篇,EI 收录 564 篇,CPCI-S 收录 160 篇。收录论文在各学院的分布情况如下表。 学院名称 SCI EI CPCI-S 合计 航空学院 27 138 84 27 航天学院 41 3 31 7 航海学院 57 5 36 16 材料学院 211 98 100 13 机电学院 98 17 64 17 力学与土木建筑学院 26 9 16 1 动力与能源学院 41 6...»

«Last updated by Laura Taplin, Jan 2007 Page 0 The waterhole at Kingfisher Camp is a channel of the Nicholson River. Its length varies according to the season but during the dry season when visitors are most likely to explore this region the waterhole is approximately 5km long and 150m wide. Boating activities along this waterhole on a quiet morning or late afternoon watching the sunset, can be most enjoyable. Fish Species caught at Kingfisher Camp Common Name Scientific Name Status Archerfish...»

«Blue Point Restaurant Dinner Menu 6 Dayton Street, Acushnet, MA 02743 (508) 995-9600 Lunch: Thursday Sunday 11:30-4:00 Dinner: Tuesday Sunday 4:00-9:00 Reservations accepted for parties of 4 or more Take-out available on entire menu Fall and Winter hours: Tuesday-Thursday, close at 8:00 • Before placing your order, please inform your server if a person in your party has a food allergy • Appetizers Maine Steamers Oysters Rockefeller Oysters on the half shell, baked with a topping of spinach,...»

«Racism, Rodeos, and the Misery Industries of Louisiana by Lori Latrice Martin, Ph.D. Associate Professor, Department of Sociology and African and African American Studies Louisiana State University, Kenneth Fasching-Varner, Ph.D. Shirley B. Barton Endowed Assistant Professor of Education and Educational Foundations; and African and African American Studies Louisiana State University Molly Quinn, Ph.D. Associate Professor, Curriculum Studies Georgia Regents University Melinda Jackson Louisiana...»

«Introduction* DEVIN FORE If facts destroy theory, then all the better for theory. —Viktor Shklovsky, “In Defense of the Sociological Method,” 1927 Any discussion of factography first has to deal, almost proleptically, with the conspicuous strangeness of the word “factography” itself, an awkward and selfconsciously technicist term coined in Russia in the latter half of the 1920s to designate a certain aesthetic practice preoccupied, as the lexical roots of the neologism fakto-grafiia...»

«Written Testimony of Cheryl A. LaFleur Commissioner Federal Energy Regulatory Commission Before the Committee on Energy and Commerce Subcommittee on Energy and Power United States House of Representatives Hearing on Oversight of the Federal Energy Regulatory Commission December 1, 2015 Chairman Whitfield, Ranking Member Rush, and members of the Subcommittee: My name is Cheryl LaFleur, and I am honored to appear before you today as a Commissioner at the Federal Energy Regulatory Commission (FERC...»

«LET YOUR REQUESTS BE MADE KNOWN TO GOD SERIES: THE PRAYERS OF THE SAINTS By Steve Zeisler Not many will know that I was a superhero as a child. Visitors to our home would have seen a chubby 8-year old asthmatic who stayed at home for long stretches of the summer when ragweed pollen was in the air. Now, I realize that seeing this sculpted, athletic figure before you, the idea that I was a chubby asthmatic as a child is going to be a stretch for you, but all of this is true. Staying inside for...»

«Harvard University Department of Near Eastern Languages and Civilizations Graduate Student Handbook 2015-2016 TABLE OF CONTENTS INTRODUCTION STUDENTS, FACULTY & STAFF Incoming Graduate Students Returning Graduate Students Undergraduate Concentrators NELC Faculty NELC Office Staff GENERAL INFORMATION Special Concerns and Grievances Physical Space E-Mail and Hollis Widener Library Seminar Rooms Mail Department Equipment Photocopy Machines Fax Machine Computer ACADEMIC INFORMATION Advising Doctor...»

«ENERGIE SOMBRE ET MATIERE NOIRE JP. Maratrey Janvier 2007 Les théories dont il est question sont encore controversées. Tous les spécialistes n’en sont pas convaincus, même s’ils sont de plus en plus nombreux à y adhérer. Beaucoup de recherches sont en cours sur ce sujet. J’emploierais le présent pour la facilité du texte, mais il faut le comprendre au conditionnel. L’énergie sombre et la matière noire (ne pas confondre ces deux notions) sont des constituants majoritaires de...»

«WOMEN MINERS IN RAJASTHAN, INDIA A REFLECTION ON THEIR LIFE, CHALLENGES AND FUTURE Women Miners in Rajasthan, India: A Reflection on their life, challenges and future 2010 Conducted by GRAVIS 3/437, 458, M. M. Colony Pal Road, Jodhpur 342 008, INDIA Phones : 91 291 2785 116, 91 291 2785 317 Email : email@gravis.org.in www.gravis.org.in Technical support HEDCON Pratap Nagar, Jaipur, Rajasthan, India www.hedcon.org Financial support MISEREOR Postfach 101545 52056 Aachen Germany www.misereor.org...»

«TOWN OF TEWKSBURY Jonathan Parker, Chairman CONSERVATION COMMISSION Carolina Linder, Vice-Chair 1009 Main Street Steve Deackoff, Clerk Dennis Sheehan Tewksbury, MA 01876 Anthony Ippolito Meeting Minutes December 16, 2015 The meeting was called to order by Jonathan Parker, Chairman, at 7:00 p.m. at the Town Hall, 1009 Main Street. In attendance were Anthony Ippolito and Dennis Sheehan. Also in attendance was Kyle Boyd, Conservation Agent, and Melissa Johnson, Recording Secretary. Steve Deackoff...»

<<  HOME   |    CONTACTS
2016 www.dissertation.xlibx.info - Dissertations, online materials

Materials of this site are available for review, all rights belong to their respective owners.
If you do not agree with the fact that your material is placed on this site, please, email us, we will within 1-2 business days delete him.