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«Citation: Chan, K. and Cheng, Y. (2012). Portrayal of females in magazine advertisements in Hong Kong, Journal of Asian Pacific Communication, 22(1), ...»

-- [ Page 4 ] --

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The Women’s Foundation.

Thompson, T.L., & Zerbinos E. (1997). Television cartoons: Do children notice it’s a boy’s world?

Sex Roles, 37, 415-431.

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–  –  –

Wong, W. (1997). Construction of ideal childhood: Reading and decoding television advertisements directed at children in Hong Kong. Hong Kong Cultural Studies Bulletin, 7(Spring), 75-84.

Zhang, Y.B., Song, Y., & Carver, L.J. (2008). Cultural values and aging in Chinese television commercials. Journal of Asian Pacific Communication, 18(2), 209-224.

Zhang, L., Srisupandit, P.T., & Cartwright, D. (2009). A comparison of gender role portrayals in magazine advertising. Management Research News, 32(7), 683-700.

Zhao, B. (1997). Consumerism, Confucianism, Communism: Making sense of China today. New Left Review, 222, March-April, 43-59.

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