«Tackling School Bullying: What you need to know about bullying and cyber bullying legislation, prevention, and best practices “Empowering Today’s ...»
A 2007 study by Stanford University master’s student Debbie Heimowitz found that more than 60 percent of students had been victims of cyber bullying, up from 42 percent in a 2004 study done by i-SAFE.org. Online bullying became nationally recognized after a number of teen suicides that stemmed from alleged harassment online, now termed “bullycides.” According to the Centers for Disease Control, 23 percent of online bullying occurs via websites such as Facebook, while 67 percent of electronic aggression, the largest percentage, occurs through instant messaging.
This latest partnership is the next step after a series of initiatives from both companies this year. Facebook has released a “Family Safety Center” and “Social Report Tool” that allows
people to report bullies or harassment to parents, teachers, or other authority figures.
Time Inc. partnered with CNN and Cartoon Network last year in a multi-platform media campaign which included the Anderson Cooper hosted “Bullying: No Escape; an AC 360 Special Report with PEOPLE and Cartoon Network.” “We recently created the social reporting feature to help address bullying and other abuses on the site. We’ve always offered a comprehensive system for people to report content to us, which has been effective at keeping inappropriate content off the site,” said Noyes.
“Now we’ve added a unique feature, developed with safety experts, that lets people also report content to someone more in their support system, like a parent or a teacher, who may be able to address the issue more directly. It is our hope that features like this will not only remove the offensive content but also help people get to the root of the problem.” Facebook regularly partners with groups that have an interest in the prevention of online bullying. Its Safety Advisory Board consists of the Family Online Safety Institute, Connect Safely, the National Network to End Domestic Violence, Childnet International, and WiredSafety. It also has an LGBT Network of Support and has worked with the National Center for Missing and Exploited Children and National Suicide Prevention Lifeline.
“We hope our tools, features, and awareness campaigns will make a difference,” said Noyes. “You can block a bully on Facebook, which cuts all ties with them. There is no such mechanism to do this in offline world. We prioritize reports of bullying and we will disable the accounts of serious offenders.” 88 eSM STAR Tackling School Bullying Free cyber bullying toolkit from Common Sense Media Common Sense Media, an independent nonprofit organization that helps parents and educators teach children how to be savvy users and consumers of media and technology, has created a free toolkit to help educators address the issue of cyber bullying in their schools.
For each grade level (elementary, middle, and high school), “Stand Up, Don’t Stand By” contains two of the organization’s best lessons on cyber bullying from its digital literacy and citizenship curriculum. The toolkit also includes a parent-focused “workshop in a box” to help incorporate parents into the conversation.
Research from the Pew Internet & American Life project suggests that one in three kids is a target of cyber bullying—which leaves two in three who play a different role, Common Sense Media says. “Stand Up, Don’t Stand By” is part of the group’s upcoming campaign to encourage parents and teachers to start a conversation about cyber bullying with their children and students, and support kids in taking a stand against digital harassment.
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Litigation and free speech “Police: No charges in gay teen’s bullycide.” eSchool Media, Inc. 24 November. 2011.
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Companies make a difference “New film examines bullying in U.S. schools.” eSchool Media, Inc. 23 February. 2012.
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About STAR, School Technology Action Report, is a roundup of current news and information on a specific topic provided by the resources of eSchool Media, Inc., case studies, white papers, and industry reports and surveys.
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