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«Tackling School Bullying: What you need to know about bullying and cyber bullying legislation, prevention, and best practices “Empowering Today’s ...»

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A 2007 study by Stanford University master’s student Debbie Heimowitz found that more than 60 percent of students had been victims of cyber bullying, up from 42 percent in a 2004 study done by i-SAFE.org. Online bullying became nationally recognized after a number of teen suicides that stemmed from alleged harassment online, now termed “bullycides.” According to the Centers for Disease Control, 23 percent of online bullying occurs via websites such as Facebook, while 67 percent of electronic aggression, the largest percentage, occurs through instant messaging.

This latest partnership is the next step after a series of initiatives from both companies this year. Facebook has released a “Family Safety Center” and “Social Report Tool” that allows

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people to report bullies or harassment to parents, teachers, or other authority figures.

Time Inc. partnered with CNN and Cartoon Network last year in a multi-platform media campaign which included the Anderson Cooper hosted “Bullying: No Escape; an AC 360 Special Report with PEOPLE and Cartoon Network.” “We recently created the social reporting feature to help address bullying and other abuses on the site. We’ve always offered a comprehensive system for people to report content to us, which has been effective at keeping inappropriate content off the site,” said Noyes.

“Now we’ve added a unique feature, developed with safety experts, that lets people also report content to someone more in their support system, like a parent or a teacher, who may be able to address the issue more directly. It is our hope that features like this will not only remove the offensive content but also help people get to the root of the problem.” Facebook regularly partners with groups that have an interest in the prevention of online bullying. Its Safety Advisory Board consists of the Family Online Safety Institute, Connect Safely, the National Network to End Domestic Violence, Childnet International, and WiredSafety. It also has an LGBT Network of Support and has worked with the National Center for Missing and Exploited Children and National Suicide Prevention Lifeline.

“We hope our tools, features, and awareness campaigns will make a difference,” said Noyes. “You can block a bully on Facebook, which cuts all ties with them. There is no such mechanism to do this in offline world. We prioritize reports of bullying and we will disable the accounts of serious offenders.” 88 eSM STAR Tackling School Bullying Free cyber bullying toolkit from Common Sense Media Common Sense Media, an independent nonprofit organization that helps parents and educators teach children how to be savvy users and consumers of media and technology, has created a free toolkit to help educators address the issue of cyber bullying in their schools.

For each grade level (elementary, middle, and high school), “Stand Up, Don’t Stand By” contains two of the organization’s best lessons on cyber bullying from its digital literacy and citizenship curriculum. The toolkit also includes a parent-focused “workshop in a box” to help incorporate parents into the conversation.

Research from the Pew Internet & American Life project suggests that one in three kids is a target of cyber bullying—which leaves two in three who play a different role, Common Sense Media says. “Stand Up, Don’t Stand By” is part of the group’s upcoming campaign to encourage parents and teachers to start a conversation about cyber bullying with their children and students, and support kids in taking a stand against digital harassment.


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Bibliography Bullying and student safety “Survey reveals disconnect in online safety education.” eSchool Media, Inc. 4 May. 2011.

“Cyber bullying can start with a miscue, study says.” McClatchy-Tribune Information Services. 8 June. 2011.

“Experts warn of a growing trend: Teen password sharing.” McClatchy-Tribune Information Services. 7 February. 2012.

“Fake Facebook identities are real problem for schools.” McClatchy-Tribune Information Services. 21 March. 2012.

Carr, Nora. “Teen’s suicide after repeated bullying sparks debate.” eSchool Media, Inc. 7 April. 2010.

Carr, Nora. “Recognizing the warning signs for teen bullying, suicide.” eSchool Media, Inc. 14 February. 2011.

Litigation and free speech “Police: No charges in gay teen’s bullycide.” eSchool Media, Inc. 24 November. 2011.

“Former Rutgers student convicted in webcam spying case.” eSchool Media, Inc. 16 March. 2012.

“Court: Teens can’t be suspended for MySpace parodies.” eSchool Media, Inc. 13 June. 2011.

“Supreme Court passes on chance to define students’ online free speech rights.” eSchool Media, Inc. 18 January. 2012.

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Federal action and policy “Dept. of Ed: Some bullying violates federal law.” eSchool Media, Inc. 26 October. 2010.

“States struggle with appropriate cyber bullying laws.” McClatchy-Tribune Information Services. 6 April. 2012.

“Federal officials aim to prevent bullying.” eSchool Media, Inc. 16 August. 2010.

Best practices and advice “10 ways schools are teaching internet safety.” eSchool Media, Inc. 11 November. 2011.

“Survey reveals teens’ experiences on social networking sites.” eSchool Media, Inc. 23 November. 2011.

“What schools can do about bullying and cyber bullying.” McClatchy-Tribune Information Services. 27 September. 2011.

“Readers: How to stop cyber bullying.” eSchool Media, Inc. 23 March. 2011.

Englander, Elizabeth Ph.D.; Schank, Kristin. “Reducing bullying and cyber bullying.” 6 October. 2010.

Fiel, Patrick. “Stop the bullying.” 25 May. 2010.

“Teen’s social media use inspires others.” eSchool Media, Inc. 29 July. 2011.

“Student pushes back against college gossip site.” eSchool Media, Inc. 24 March. 2011.

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Companies make a difference “New film examines bullying in U.S. schools.” eSchool Media, Inc. 23 February. 2012.

“Facebook and Time Warner join to stop cyber bullying.” eSchool Media, Inc. 25 July. 2011.

“Free cyber bullying toolkit from Common Sense Media.” eSchool Media, Inc. 14 September. 2011.

About STAR, School Technology Action Report, is a roundup of current news and information on a specific topic provided by the resources of eSchool Media, Inc., case studies, white papers, and industry reports and surveys.

eSchool Media, Inc. is a news and information organization delivering print, web, eMail, and video communications to nearly one million K-20 decision makers throughout North America and around the world. Its information networks provide education-technology content and services for leaders in schools and colleges and help educators successfully use technology and the internet to transform education and achieve their educational goals.

eSchool News is the flagship publication of eSchool Media, Inc., which also includes eCampus News, serving higher education exclusively, and eClassroom News, an electronic resource for teachers and other classroom practitioners.

All rights reserved; reproduction in whole or in part without written permission is prohibited. Opinions expressed in articles are those of the authors and do not necessarily represent those of eSchool News or eSchool Media Inc. © 2012 by eSchool News.

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Houghton Mifflin Harcourt aims to spark a lifelong love of learning in every individual we touch. Our challenge and our passion is to combine cutting-edge research, editorial excellence and technological innovation to improve teaching and learning environments and solve complex literacy and education challenges. We are among the world’s largest providers of pre-K–12 education solutions and one of its longest-established publishing houses. We deliver interactive, results-driven education solutions to 60 million students in 120 countries; and we publish renowned and awarded novels, non-fiction, children's books and reference works for readers throughout the world. Our distinguished author list, which features individuals from Ralph Waldo Emerson to Jonathan Safran Foer and brands from Curious George to Lord of the Rings, includes eight Nobel Prize winners, 47 Pulitzer Prize winners, 13 National Book Award winners, and more than 100 Caldecott, Newbery, Printz, and Sibert Medal and Honor recipients.

eSchool Media, Inc.

7920 Norfolk Avenue, Suite 900 Bethesda, MD 20814 800-394-0115 301-913-0119 (fax)


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